青铜纹样在现代包装设计中的应用研究

发布时间：2019-05-25 01:01

【摘要】：青铜纹样作为中国传统纹样中的一个分支,其本身的创作理念、文化精神是其承载的文化价值的拓展。它诞生于古老的封建奴隶制社会,代表当时社会环境下的政治、经济、科技、文化和宗教信仰,反映了丰富的文化内涵。在现代包装设计中使用青铜纹样,不仅可以美化产品包装的外观,还可以给产品增加文化内涵,提升产品的商业价值。本文重点章节共分三个部分：第一部分：青铜纹样在包装设计中的体现。从青铜纹样在现代包装设计中的应用为论点,立足于现代包装设计的角度,从青铜纹样的文化表征、类别、特征、应用价值等角度分析、研究其对现代包装设计的影响。第二部分：青铜纹样的应用方法。从包装的材料、构图、色彩三个切入点将青铜纹样带入现代包装设计,论证将青铜纹样应用于包装设计的手段。同时,用市场调查收集的案例举例说明、分析现代包装设计应用青铜纹样的局限性。第三部分：青铜纹样在现代包装设计中的应用前景。根据市场调查搜集得到的案例整理归现状,再对在现代包装设计中出现纹样的抽象化、符号艺术化、移植与嫁接、以人为本的四个趋势进行分析推测,得出结论。本文以现代包装设计的角度对青铜纹样在当中体现的文化表征、应用价值及深远影响进行理论研究,并结合实际案例对青铜纹样在现代包装设计中的具体应用进行探讨,尝试提出应用规律与局限性,再从实际出发,结合现状推测出青铜纹样在现代包装设计中应用的趋势。针对市场上出现的较典型的包装设计案例进行分析,实事求是,总结出其中应用规律。文章指出设计师应该全面考虑青铜纹样的优点与弊端,设计出更多具有中国特色的现代包装作品。
[Abstract]:Bronze pattern, as a branch of Chinese traditional pattern, its own creative concept and cultural spirit is the expansion of its cultural value. It was born in the ancient feudal slavery society, representing the political, economic, scientific and technological, cultural and religious beliefs in the social environment at that time, and reflecting the rich cultural connotation. The use of bronze patterns in modern packaging design can not only beautify the appearance of product packaging, but also add cultural connotation to the product and enhance the commercial value of the product. The key chapter of this paper is divided into three parts: the first part: the embodiment of bronze pattern in packaging design. From the point of view of the application of bronze pattern in modern packaging design, based on the point of view of modern packaging design, this paper analyzes the cultural representation, category, characteristics and application value of bronze pattern, and studies its influence on modern packaging design. The second part: the application method of bronze pattern. From the material, composition and color of packaging, bronze patterns are brought into modern packaging design, and the means of applying bronze patterns to packaging design are demonstrated. At the same time, the limitations of bronze patterns in modern packaging design are analyzed with examples collected by market research. The third part: the application prospect of bronze pattern in modern packaging design. According to the present situation of the cases collected by market investigation, this paper analyzes and speculates the four trends of abstract pattern, symbol artistry, transplantation and grafting and people-oriented in modern packaging design, and draws a conclusion. In this paper, the cultural representation, application value and far-reaching influence of bronze patterns in modern packaging design are studied theoretically from the point of view of modern packaging design, and the concrete application of bronze patterns in modern packaging design is discussed in combination with practical cases. This paper tries to put forward the application law and limitation, and then speculates the application trend of bronze pattern in modern packaging design according to the reality and the present situation. According to the typical packaging design cases in the market, this paper analyzes the typical packaging design cases, seeks truth from facts, and summarizes the application rules. This paper points out that designers should consider the advantages and disadvantages of bronze patterns in an all-round way and design more modern packaging works with Chinese characteristics.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524.2

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