卷烟零售终端展示系统的开发研究

发布时间：2018-07-01 17:51

本文选题：色彩偏好 + 田口分析　；参考：《西安理工大学》2017年硕士论文

【摘要】：卷烟包装的色彩及终端展示效果对消费者的消费心理有着重要的影响,决定消费者购买的心理预期。本文采用市场问卷调查的方式进行了消费者对色彩偏好的分析与研究,构建了卷烟色彩搭配的策略库,由此设计了一种新型卷烟零售终端。主要内容及创新工作如下:(1)通过问卷调研与统计学方法对消费者卷烟色彩心理偏好进行了研究,分析了卷烟包装色彩对消费者购买行为影响规律,获取了卷烟消费者与烟包色彩偏好之间的关系;(2)根据调研结果,以影响消费者喜好的主要设计要素为目标,提出了基于田口分析的烟包设计方法,通过该方法结合调查分析结果,获取了烟包设计中各个要素的权重关系,得到了消费者对不同设计方案的喜好程度;(3)构建了多媒体展示策略库,将多媒体展示引入到卷烟零售终端中,确定了最佳展示方案,在卷烟零售终端中融合多媒体技术,实现了卷烟烟包的动态展示;(4)开发了卷烟零售终端展示系统,引入了光影、动态图像等多媒体技术,实现了烟包与背景、灯光的颜色的互动,提高卷烟零售终端的自动化程度,研究为丰富现有烟包设计及陈列方法提供了重要理论支撑与实现方法。
[Abstract]:The color of cigarette packaging and the effect of terminal display have an important influence on consumer psychology, which determines the psychological expectation of consumers. In this paper, the consumers' color preference is analyzed and studied by the way of market questionnaire, and the strategy library of cigarette color collocation is constructed, and a new type of cigarette retail terminal is designed. The main contents and innovative work are as follows: (1) the psychological preference of consumers' cigarette color was studied by questionnaire survey and statistical method, and the influence of cigarette packaging color on consumers' purchase behavior was analyzed. The relationship between cigarette consumers and cigarette packet color preference is obtained. (2) based on the research results, the paper proposes a tobacco package design method based on Taguchi analysis, aiming at the main design elements that affect consumers' preferences. By combining the results of investigation and analysis, the weight relationship of each element in the tobacco package design is obtained, and the degree of preference of consumers to different design schemes is obtained. (3) A multimedia display strategy library is constructed. The multimedia display is introduced into the cigarette retail terminal, the best display scheme is determined, and the multimedia technology is integrated into the cigarette retail terminal to realize the dynamic display of cigarette packet. (4) the display system of cigarette retail terminal is developed, and the light shadow is introduced. The multimedia technology, such as dynamic image, realizes the interaction between cigarette packet and background, the color of light, and improves the automation of cigarette retail terminal. The research provides important theoretical support and implementation method for enriching the existing cigarette package design and display methods.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TH692.6

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