基于服务设计的厨房家电产品设计

发布时间：2018-01-04 09:48

本文关键词：基于服务设计的厨房家电产品设计　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：本课题目的在于在厨房家电领域引入服务设计的理念,对厨房作业体系进行优化,提升用户在厨房操作时的体验,同时,帮助厨房家电企业探索新的经济增长点,转变经济增长方式。随着二十一世纪人类社会的发展,产业结构呈现出了由“工业型”向“服务型”转变的全球性趋势,人们不再仅仅关注产品的功能与质量问题,而是更加关注良好的服务体验,我们迎来了以服务为首的后工业时代。目前厨房家电产品领域的设计往往更多的关注产品自身的功能和外观,已经没办法完全满足时代发展的要求。一方面,传统的以产品为导向设计的已经不能满足消费者对好服务与好体验的要求。另一方面,在同质化严重的时代,仅关注产品的功能、质量、造型已经不能帮助企业提升市场竞争力,也难以给企业带来新的经济增长点。本论文主要研究了什么是服务设计,国内外服务设计的研究现状以及优秀案例,并深入研究了服务设计的方法与流程。通过服务设计的理论与方法对现有厨房家电产品及企业服务现状进行了深入的调研,研究了厨房系统的发展趋势与方向。论文基于服务设计的理论与方法深入分析了中国家庭用户的特点,以及其在厨房作业过程中的每一个环节以及每一个“触点”,建立了用户角色模型并绘制了用户体验地图,探讨了用户在厨房作业时每个触点的满意度,发现了用户了真实需求,以及潜在需求。基于服务设计的理念针对用户的真正“痛点”以及潜在需求,对现有一系列的厨房家电产品进行了改良设,整合与优化了厨房系统,提升了用户在厨房工作时的体验。
[Abstract]:The purpose of this subject is to introduce the concept of service design in the field of kitchen appliances, to optimize the kitchen operation system, to enhance the experience of users in the kitchen operation, and at the same time. To help kitchen appliances enterprises explore new economic growth points and change the economic growth mode. With the development of human society in 21th century. Industrial structure shows a global trend from "industrial" to "service-oriented". People no longer only pay attention to the function and quality of products, but also pay more attention to good service experience. We have ushered in a post-industrial era led by services. At present, the design of kitchen appliances often pays more attention to the function and appearance of the products themselves, and can not fully meet the requirements of the development of the times on the one hand. Traditional product-oriented design can not meet the needs of consumers for good service and good experience. On the other hand, in the era of serious homogenization, we only pay attention to the function and quality of products. Modeling has not been able to help enterprises to enhance market competitiveness, and it is difficult to bring new economic growth point. This paper mainly studies what is service design, research status quo of service design at home and abroad and excellent cases. Through the theory and method of service design, the current situation of kitchen household appliances and enterprise service is investigated deeply. The development trend and direction of kitchen system are studied. Based on the theory and method of service design, the characteristics of Chinese household users are deeply analyzed. The user role model is established and the map of user experience is drawn, and the satisfaction degree of each contact in kitchen operation is discussed. Based on the concept of service design, aiming at the real "pain point" and potential demand of users, a series of existing kitchen appliances are improved. Integrates and optimizes the kitchen system, enhances the user's experience when working in the kitchen.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TM925.02

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