基于NK模型的商业模式创新路径选择

发布时间：2018-03-01 16:29

本文关键词： NK模型商业模式要素创新路径选择　出处：《管理学报》2017年11期 　论文类型：期刊论文

【摘要】：提出一种基于NK模型的商业模式创新路径选择方法。在该方法中,首先通过文献计量分析方法和德尔菲法进行商业模式构成要素的筛选;其次,基于DEMATEL方法对商业模式构成要素之间的关联情形进行分析,并据此识别出商业模式创新中的关键要素,进而通过对商业模式关键要素的不同创新决策选择结果进行组合,可确定商业模式创新决策选项集合;进一步地,利用随机分布函数为每一个创新决策选择结果随机分配适应度值,并根据最终得到的商业模式创新决策选项集合及其对应的适应度值,绘制出商业模式创新的适应度景观图;基于此,依据相应的"攀爬方式",利用计算机仿真技术对商业模式创新路径进行优选,并通过一个GL公司商业模式创新的实例分析来说明所提方法的可行性和有效性。
[Abstract]:This paper proposes a method of selecting innovative path of business model based on NK model. In this method, firstly, the elements of business model are screened by literature econometric analysis method and Delphi method; secondly, Based on the DEMATEL method, this paper analyzes the relationship between business model elements, and then identifies the key elements in business model innovation, and then combines the key elements of business model with different innovation decisions. The set of business model innovation decision options can be determined; furthermore, the random distribution function is used to assign random fitness values for each innovation decision selection result. Finally, according to the set of business model innovation decision options and the corresponding fitness values, the adaptation landscape map of business model innovation is drawn. According to the corresponding "climbing mode", the commercial model innovation path is selected by computer simulation technology, and the feasibility and effectiveness of the proposed method are illustrated by an example of business model innovation in GL company.
【作者单位】：东北大学工商管理学院;沈阳大学国际学院;沈阳工业大学管理学院;
【基金】：国家自然科学基金资助项目(71571039) 中央高校基本科研业务费资助项目(N140607001)
【分类号】：F426.6

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