神华国华电力研究院战略定位研究

发布时间：2018-08-18 15:15

【摘要】：随着我国电力体制改革进程的深入,电力市场中为数众多的企业变化剧烈。电力研究院对整个电力市场的发展发挥着重要的作用。电力研究院的稳定发展对于各地区电网内的发电企业、电网企业的运行安全至关重要。神华国华电力研究院作为神华国华电力有限公司的子公司,虽然在电力行业内实力较为雄厚,并且在行业内占据了优势地位,但在新的环境下,如何通过正确的战略定位保持企业的核心竞争力成为企业面临的重要问题。本文以神华国华电力研究院为研究对象,在深入调查的基础上,结合当前电力行业发展的现状,以企业战略发展管理的理论为依据,以内外环境分析、SWOT战略分析等方法为主要工具,对神华国华电力研究院发展战略定位、内容和实施路径及控制进行了深入研究。全文采用各种理论方法并在查阅大量文献资料的基础上对神华国华电力研究院的发展环境、内部条件进行有效分析,并从总体战略、业务和职能战略、战略的实施计划和控制等各个方面对其战略定位进行详尽的分析、论证与研究,并在最终对整个研究过程做出准确的总结,将神华国华电力研究院的发展战略定位为：电站服务系统解决方案提供商。在坚持技术创新和知识管理路线,推进科技研发、技术支持、物流管理、燃料管理、人才培训管理、信息化建设等各个业务的发展改革,为神华国华电力公司的健康发展提供保障。本文对神华国华电力研究院的战略定位从各个方面进行了详尽具体的研究论述,对推动神华国华电力研究院的健康稳定发展具有十分重要的意义,同时为行业内其他研究院的发展提供参考。
[Abstract]:With the deepening of China's electric power system reform, a large number of enterprises in the electricity market have changed dramatically. The Electric Power Research Institute plays an important role in the development of the whole electricity market. The steady development of electric power research institute is very important to the operation safety of power generation enterprises and power grid enterprises in various regions. The Shenhua Power Research Institute is a subsidiary of Shenhua Power Co., Ltd., although it has a relatively strong power in the power industry and occupies a dominant position in the industry, but in the new environment, How to maintain the core competitiveness of enterprises through correct strategic positioning has become an important problem facing enterprises. This paper takes Shenhua Power Research Institute as the research object, on the basis of in-depth investigation, combined with the current situation of power industry development, and based on the theory of enterprise strategic development management. With the methods of SWOT strategic analysis and internal and external environment analysis as the main tools, the development strategy orientation, content, implementation path and control of Shenhua Power Research Institute are studied in depth. On the basis of consulting a large amount of literature and methods, the thesis makes an effective analysis of the development environment and internal conditions of Shenhua Power Research Institute, and analyzes the overall strategy, business and function strategy. The implementation plan and control of the strategy are analyzed, demonstrated and studied in detail, and the whole research process is summed up accurately in the end. The development strategy of Shenhua Power Research Institute is as follows: power station service system solution provider. To adhere to the line of technological innovation and knowledge management, to promote the development and reform of various businesses, such as scientific and technological research and development, technical support, logistics management, fuel management, personnel training management, information construction, etc. Shenhua Power Company for the healthy development of the protection. In this paper, the strategic orientation of Shenhua Power Research Institute is discussed in detail and concretely from various aspects. It is of great significance to promote the healthy and stable development of Shenhua Power Research Institute. At the same time for the development of other research institutes in the industry to provide a reference.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61

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