中国ET集团S分公司发展战略研究

发布时间：2018-04-03 13:29

本文选题：S分公司　切入点：半导体材料　出处：《天津大学》2015年硕士论文

【摘要】：公司发展战略对公司的长期生存具有非常重要的价值。中国ET集团S分公司是一家以生产和销售半导体材料为主的集团化公司,经历几十年的时间的发展和壮大,在国内外享有较高的声誉和影响力。随着市场竞争和全球化趋势加剧,许多新兴企业如雨后春笋蓬勃发展,使S分公司逐渐有了危机感,同时意识到企业战略对于公司的未来发展有着巨大的影响。本文结合实际情况,对S分公司的企业战略进行了分析。首先,通过采用PEST分析法,对S分公司外部环境进行分析。外部环境主要包括政治法律、经济、社会、行业等外部环境的分析,通过分析可以了解宏观外部环境对S分公司造成的影响及带来的机遇。其次,对S分公司内部情况进行分析,主要是对公司的组织结构、人力资源、产品服务、科研能力市场营销、经营管理、财务状况等方面研究。通过一系列的研究,使我们对S分公司整体实力进行全面的解剖和认识。再次,通过用WOST分析法,对企业的内部、外部进行优势、劣势、机遇和风险的评估。将这些优势、劣势、机遇和风险进行组合搭配,通过SWOT矩阵分析得出的结果,进行企业发展战略研究并做出正确的战略选择。最后,为了保证S分公司企业发展战略的有效地执行和风险控制,制定了相应的战略实施计划以及相关风险的预防措施。研究对指导S分公司的企业发展具有重要的价值。
[Abstract]:The development strategy of the company has very important value for the long-term survival of the company.China et Group S Branch is a group company which mainly produces and sells semiconductor materials. After decades of development and expansion, it enjoys a high reputation and influence at home and abroad.With the aggravation of market competition and globalization, many new enterprises are springing up and developing vigorously, which makes S branch have a sense of crisis gradually, and realizes that enterprise strategy has a great influence on the future development of the company.Combined with the actual situation, this paper analyzes the enterprise strategy of S Branch.First of all, by using PEST analysis, the external environment of S branch is analyzed.The external environment mainly includes the analysis of the political law, economy, society, industry and so on. Through the analysis, we can understand the influence and opportunity of the macro external environment on S branch.Secondly, the internal situation of S branch is analyzed, mainly on the organizational structure, human resources, product services, scientific research capabilities, marketing, management, financial situation and so on.Through a series of studies, we have a comprehensive understanding of the overall strength of S Branch.Thirdly, the internal and external strengths, weaknesses, opportunities and risks are evaluated by WOST analysis.These strengths, weaknesses, opportunities and risks are combined and collocated, and through the results of SWOT matrix analysis, the enterprise development strategy is studied and the correct strategic choice is made.Finally, in order to ensure the effective implementation and risk control of the enterprise development strategy of S Branch, the corresponding strategy implementation plan and related risk prevention measures are formulated.The research has important value to guide the development of S branch company.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.63;F272

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