“不昧工坊”品牌形象及产品造型设计分析

发布时间：2018-04-05 10:23

本文选题：玻璃器皿　切入点：材质结合　出处：《河北大学》2017年硕士论文

【摘要】：玻璃材质的诞生和使用已有四千余年的历史,与我们的生活有着密不可分的联系,玻璃器皿在人们日常生活中的使用非常普遍。但由于其过于常见所以导致我们容易忽视它、漠视它,使得单一的玻璃材质制品的创新空间与价值提升空间受到局限。随着科技的发展工业水平的进步,玻璃的生产成本日趋降低,玻璃产量节节攀升,与玻璃产能的提高随之而来的是我国部分玻璃器皿生产企业面临的产能过剩、企业之间竞争压力巨大等问题。因此各企业都在探索提高自身核心竞争力的方式方法。本文通过调查分析中国河北明尚德玻璃器皿制造有限公司的现状与存在的问题,与企业一道尝试用依托明尚德品牌打造小众化子品牌的方式为企业提高市场竞争能力,品牌的核心理念是用设计的语言对玻璃及其他材质进行结合创新,解决消费者对玻璃器皿审美疲劳与器物材质过于单一等问题。文章从以下四部分进行阐述,第一部分论述研究的目的及意义着重对国内外玻璃器皿市场进行调查分析提出需要解决的实际问题。第二部分为以材质结合探索为理念引申出“不昧工坊”的品牌理念和与之配套的品牌视觉形象,通过对子品牌的打造来解决当前品牌面临的问题。第三部分主要概述其他材质与玻璃材质在产品设计中的结合与生产过程,经材质结合实践探讨其工艺实现的可能性。第四部分围绕着子品牌的品牌形象对产品包装及衍生品进行设计。全文意在探讨如何用玻璃材质与其他材质进行巧妙结合为企业提供更多的产品设计方向,满足小众化需求,丰富人们的生活。
[Abstract]:Glass material has been used for more than 4,000 years, which is closely related to our daily life. Glassware is widely used in people's daily life.But because it is too common, it is easy for us to ignore and ignore it, which limits the innovation space and value promotion space of single glass products.With the development of science and technology, the production cost of glass is decreasing day by day, and the output of glass is rising. With the increase of glass production capacity, some glassware manufacturers in China are facing overcapacity.The competition pressure between enterprises is enormous and so on.Therefore, all enterprises are exploring ways and means to improve their core competitiveness.Based on the investigation and analysis of the present situation and existing problems of Hebei Mingshangde Glassware Manufacturing Co., Ltd, this paper tries to improve the market competitiveness of the enterprises by relying on the Minshend brand to build the niche brand.The core idea of the brand is to combine and innovate the glass and other materials with the design language to solve the problems of consumers' aesthetic fatigue on glassware and the singleness of the material quality of the utensils.This paper expounds the following four parts. The first part discusses the purpose and significance of the research and puts forward the practical problems that need to be solved in the investigation and analysis of the glassware market at home and abroad.The second part is based on the combination of material and exploration to extend the brand concept and brand visual image, through the creation of sub-brand to solve the problems facing the current brand.The third part mainly summarizes the combination and production process of other materials and glass materials in product design, and discusses the possibility of its technological realization by combining material with practice.The fourth part designs the product packaging and derivatives around the brand image of sub-brand.This paper is intended to discuss how to use glass and other materials to skillfully combine to provide more product design direction for enterprises to meet the needs of the small crowd and enrich people's lives.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.7;TQ171.7

【相似文献】