烟台港集团港口物流发展战略研究

发布时间：2018-11-07 07:43

【摘要】：随着经济全球化进程的加快,港口物流在发展经济的过程中,起着重要的作用：在经济交往活动中,提供增值服务,实现现代物流中心的功能,具有一定的战略地位。现代物流的发展,日益成为港口城市经济发展的必然选择。为顺应耗时间阿卡,经济全球化发展,\来了的需要,现代的港口,需要不断快乐撒,完善其物流职能、不断拓展物流功能,所以研究现代,港口物绿卡时间好看,流功能完善策略,及发展战略十分必要。本文从烟台港港口物流持续发展的角度,对烟台港港口物流的内部条件、外部环境、物流吞吐量、发展战略进行了深入的研究和探讨。首先,用港口物流的相关理论概述了,港口物流的基本要素、功能及发展趋势,同时分析烟台港集团的基本条件,以及发展港口物流的地位和作用。其次,分析烟台港集团有限公司(简称烟台港集团)的竞争环境、外部宏观环境、国内外航运业环境及周边港口竞争形势；烟台港人才、物资设备、区位特点等内部实力;借助SWOT模型分析,烟台港集团港口物流发展的,外部机会、外部威胁、竞争优势、竞争劣势,得到优势—机会、劣势—机会、优势—威胁、劣势—威胁四种组合战略；在此战略基础上提出相应的战略措施。接下来是,并利用灰色理论,及灰色模型GM(1.1),来预测烟台港集团货物的吞吐量,并且根据以往的实际数据,用简单易懂的线性模型,来预测烟台港集团集装箱的吞吐量。最后,根据前面,在全国各大经济圈：环渤海经济圈、环渤海经济圈、长三角经济圈等等繁荣发展的大前提,和世界港口激烈竞争发展的前提下,提出了烟台港发展的总体战略目标,接着解释烟台港口发展的战略重点和战略措施的分析和预测。从而为烟台港集团的稳步发展提供了战略依据。
[Abstract]:With the acceleration of the process of economic globalization, port logistics plays an important role in the process of economic development: providing value-added services and realizing the function of modern logistics center in economic exchanges has a certain strategic position. The development of modern logistics has increasingly become the inevitable choice for the economic development of port cities. In order to comply with the needs of the time-consuming Arca, the development of economic globalization, and the coming, modern ports need to be constantly happy, improve their logistics functions, and constantly expand their logistics functions. The flow function consummation strategy, and the development strategy is very necessary. From the point of view of the sustainable development of the port logistics of Yantai Port, this paper makes a deep research and discussion on the internal conditions, external environment, logistics throughput and development strategy of the port logistics of Yantai Port. Firstly, the basic elements, functions and development trend of port logistics are summarized with the relevant theories of port logistics. At the same time, the basic conditions of Yantai Port Group and the status and function of developing port logistics are analyzed. Secondly, it analyzes the competition environment of Yantai Port Group Co., Ltd., the external macro environment, the domestic and foreign shipping industry environment and the competition situation of the surrounding ports. Yantai port talents, materials and equipment, location characteristics and other internal strength; With the help of SWOT model analysis, the port logistics development of Yantai Port Group, external opportunity, external threat, competitive advantage, competitive inferiority, gain advantage-opportunity, inferiority-opportunity, advantage-threat, inferiority-threat four combination strategies; On the basis of this strategy, the corresponding strategic measures are put forward. Then, using grey theory, and grey model GM (1. 1), to predict the throughput of Yantai Port Group cargo, and based on the previous actual data, using a simple and easy to understand linear model, To predict the throughput of containers in Yantai Port Group. Finally, according to the premise of the prosperity and development of the major economic circles throughout the country, such as the Bohai Rim Economic Circle, the Yangtze River Delta Economic Circle, and the fierce competition and development of the world's ports, The overall strategic goal of Yantai port development is put forward, and then the strategic emphasis of Yantai port development and the analysis and prediction of strategic measures are explained. Thus provides the strategic basis for the steady development of Yantai Hong Kong Group.
【学位授予单位】：大连交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F552.7;F259.27

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