平板电脑商矽鼎科技公司的竞争战略选择

发布时间：2018-05-28 18:40

本文选题：移动互联 + 平板电脑　；参考：《北京邮电大学》2012年硕士论文

【摘要】：划时代的移动互联网产业革命刚刚拉开序幕,它将成为未来10年改变并主导我们生活和工作的核心力量。确认无疑,移动互联网是个丰富的宝藏,从终端制造、网络运营、内容服务、软件开发商等纷纷加入行列,希望在这次产业发展中抢占至高点,作为智能终端的核心环节,平板电脑市场是非常重要的一环,然而,行业的过度竞争,同质化竞争十分严重等,企业如何在这个产业中发展面临巨大考验。因此,作为创业未久的新型高科技企业无锡矽鼎科技如何发掘、依托其核心资源在平板电脑市场中抢占先机是无锡矽鼎亟需思考的问题。本文正是以此为切入点,以平板电脑厂商无锡矽鼎科技为研究对象,通过所学的竞争战略相关理论知识,运用各种工具全面、深入、详细地分析了无锡矽鼎科技当前所处的行业环境,并在此基础上使用SWOT方法、竞争战略理论和五力模型等归纳总结出了矽鼎科技的平板电脑业务发展的优势、劣势、机遇和挑战。此外,通过对矽鼎科技的用户群的细分及定位,明确了现阶段平板电脑业务的竞争战略,并在充分借鉴、学习国外标杆企业苹果公司等其平板业务的发展成功经验的基础上,从组织调整、产品结构、人才资源等几个方面制定了矽鼎科技公司竞争战略的具体保障措施。总体而言,即坚持以行业客户和深度定制客户为切入点,实施有效益的规模发展；适时灵活运用各种策略,聚焦重点,以差异化打造其平板电脑的利器；充分发挥技术优势,与各合作伙伴形成协同效应共同提升矽鼎科技核心竞争力,从而实现企业在规模、效益上的双丰收。
[Abstract]:The epoch-making revolution in the mobile Internet industry has just begun, and it will become the core force that will change and dominate our lives and work in the next 10 years. Undoubtedly, the mobile Internet is a rich treasure, from terminal manufacturing, network operation, content services, software developers and so on to join the ranks, hoping to seize the top spot in this industrial development, as the core link of intelligent terminals, The tablet computer market is a very important link, however, the excessive competition and homogeneous competition in the industry are very serious, so how to develop enterprises in this industry is facing a huge test. Therefore, as a new high-tech enterprise, Wuxi silicon tripod, how to explore and rely on its core resources in the tablet computer market is an urgent problem for Wuxi silicon tripod to think about. This article takes this as the breakthrough point, takes the tablet computer manufacturer Wuxi Siding Technology as the research object, through the relevant theory knowledge of the competition strategy, uses each kind of tool to be comprehensive, thorough, This paper analyzes in detail the current industry environment of Wuxi Siding Technology, and sums up the advantages and disadvantages of the development of Siding Technology's tablet computer business by using SWOT method, competitive strategy theory and five-force model, etc. Opportunities and challenges In addition, through the segmentation and positioning of the user base of Siding Technology, the paper clarifies the competitive strategy of the tablet computer business at the present stage, and on the basis of learning from the successful experience of the development of the tablet business of Apple Corporation, a foreign benchmark company, From the aspects of organization adjustment, product structure, human resources, etc., the paper formulates the specific safeguard measures of the competition strategy of Siding Science and Technology Company. Overall, that is, to adhere to industry customers and deep customization customers as the entry point to implement effective scale development; flexible use of timely and flexible strategies, focus on the focus to differentiate their tablets to create a sharp weapon; give full play to the technological advantages, To form a synergistic effect with various partners to enhance the core competitiveness of Siding Science and Technology, so as to achieve a double harvest in the scale and efficiency of the enterprise.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F426.671

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