基于赣南地域文化基因的竹笋包装设计

发布时间：2018-01-25 03:59

本文关键词： 赣南客家文化文化基因竹笋包装设计　出处：《湖南工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着赣南地区旅游业转型升级的需要,文化旅游产品逐步发展,当地的特色文化吸引了大量游客,其中客家文化尤为显著,为赣南地区文化旅游产业提供了更大的发展空间。赣南地区的特色产品种类繁多,有不少与文化相结合的产品,但普遍缺乏对地域文化深层次的挖掘,尤其是对赣南地域文化基因挖掘不够,地方文化的品牌不突出。通过塑造赣南地域品牌,传播赣南地区特色文化,从而促进赣南旅游业的迅速发展。课题以竹笋包装设计为研究对象,致力于挖掘赣南地域文化基因及赣南产品包装设计应用为主要目标。首先,通过对赣南地域文化的历史渊源、发展演变分析,深入阐述传承赣南地域文化,尤其是客家文化的独特性及重要性。其次,归纳提取出赣南地域文化的服饰、建筑、吉祥纹样、生活用具、精神内涵的典型元素代表。再则,从赣南竹笋产品及其包装特性入手,对市场上竹笋产品进行调研与分析,针对消费群体做出产品包装设计定位。最后,通过对赣南地域文化主要特色的研究,对最典型的文化基因进行提取和运用,结合竹笋产品的特性和人们的需求特点,进行设计构思和论证,最终用一套基于赣南地域文化基因的竹笋包装设计实例验证研究的有效性。在调查研究赣南地域文化特色的基础上,结合现代设计理念和现代人的需求,以一种人性化、情趣化的理念来表达具有赣南地域文化特色的竹笋产品包装设计,不仅满足消费者对于赣南竹笋的需求,而且有利于赣南地域文化的传承与发展。
[Abstract]:With the needs of tourism transformation and upgrading in Gannan region, cultural tourism products are gradually developing, and local characteristic culture attracts a large number of tourists, especially Hakka culture. Gannan cultural tourism industry provides a greater space for development. Gannan region features a wide variety of products, there are many products combined with culture, but the general lack of deep excavation of regional culture. In particular, Gannan regional culture gene mining is not enough, the brand of local culture is not prominent. Through the creation of Gannan regional brand, the spread of Gannan regional characteristic culture. In order to promote the rapid development of Gannan tourism. The subject of bamboo shoot packaging design as the research object, dedicated to the discovery of Gannan regional culture genes and Gannan product packaging design application as the main goal. Through the historical origin of Gannan regional culture, development and evolution analysis, in-depth elaboration of Gannan regional culture, especially the unique and importance of Hakka culture. Secondly, to extract Gannan regional culture clothing. Architecture, auspicious patterns, living utensils, typical elements of spiritual connotation representative. Secondly, from the Gannan bamboo shoot products and packaging characteristics, the market bamboo shoot products are investigated and analyzed. Finally, through the study of the main characteristics of Gannan regional culture, the most typical cultural gene extraction and application. Combined with the characteristics of bamboo shoot products and the characteristics of people's needs, the design conception and demonstration are carried out. Finally, the effectiveness of the study is verified by a set of examples of packaging design of bamboo shoots based on Gannan regional culture gene. On the basis of investigating and studying the characteristics of Gannan regional culture, the modern design concept and the needs of modern people are combined. The packaging design of bamboo shoots with the characteristics of Gannan regional culture can not only meet the needs of consumers for Gannan bamboo shoots. And conducive to the inheritance and development of Gannan regional culture.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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