石家庄市消费者对转基因食品认知情况的调查研究

发布时间：2018-05-17 01:11

本文选题：转基因食品 + 标识　；参考：《河北医科大学》2016年硕士论文

【摘要】：目的:消费者对于转基因食品的认知将是影响转基因食品发展的重要瓶颈。本文以石家庄市为例,调查了当地多家大型超市,目的在于掌握目前消费者对转基因食品的认知态度,探究消费者对转基因食品的消费行为,推测当前转基因食品在市场上的消费现状,为普及转基因食品常识、健全转基因食品的相关法律、切实维护居民安全环保的消费理念、调节市场的供需矛盾提供参考,从而促进转基因食品市场更好更快地发展。方法:运用现场观察、问卷调查和随机访谈的方法。石家庄共有大型超市五十余家,采用随机抽样的方式选择了6家大型超市(天客隆超市中山路店、北国超市先天下店、祥隆泰超市红旗大街店、永辉超市维明大街店、保龙仓超市中华大街店、沃尔玛超市乐汇城店)进行实地考察,现场观察主要是观察了6家超市的转基因食品及相关的非转基因食品的标识情况、转基因标识用语的规范程度。问卷调查是对出入上述超市的居民发放问卷,问卷内容涉及消费者对转基因食品的了解程度、购买意愿、食用态度、影响购买因素、对标识的关注度和转基因食品的发展前景等问题,填好后当场收回。共发放调查问卷1200份,收回有效问卷1068份,有效问卷率为89%。同时,考虑到消费者工作状态的差异性,分别在工作日和非工作日对6家超市的消费者各进行了随机问卷及个别访谈;在一些小区,利用晚间休闲活动的时间,对居民进行随机访谈,了解目前消费者对于转基因食品的态度取向、接受意愿和认知程度。结果:1关于转基因食品的标识情况大豆油、玉米油等国家明确要求进行转基因标识范围的食品,能够有比较明确的标识。更多的转基因原料加工的食品则是标识不清楚,甚至故意隐藏标识。采用非转基因原料加工的产品,标识是非常清楚的。2关于转基因食品市场存在的问题转基因标识制度要求下标记的食品所涉及种类少,做出标注的转基因食品仅17种日常食品。转基因食品要求被标记的具体内容不明确,例如对转基因食品中的转基因成分及潜在危险多未标注。对转基因食品的监管,相应的监督管理部门还仅仅停留于表面或静态的制度层面,对市场的监管还没有落到实处。各级部门对消费者知情选择权的维护力度不够。3消费者对转基因食品的认知程度、认知途径80%以上的消费者对于转基因食品缺乏足够的认识。89.10%的消费者表示从未遇到过销售人员推荐转基因食品,71.20%的消费者根本不知道中国是否存在转基因的相关法规。消费者对转基因食品的认知渠道65.90%来自于期刊杂志,54.30%来自于电视,仅有29.20%来自于网络。消费者对于转基因食品的接受程度比较低,相对来说他们还是更喜欢传统食品。相较于年轻的消费者,40岁以上的消费者食用转基因食品的频率要低很多。4消费者购买意愿及对转基因食品标识的态度消费者对于以改善营养为主的转基因食品还是比较赞同的,接受程度偏高。93.60%的消费者认为对于是否为转基因食品必须做出明确标注,只有1.50%的消费者认为不需要做出标注,4.90%的消费者则认为无关紧要。5消费者对转基因食品的态度有68.90%的消费者愿意接受知识讲座和培训班来了解转基因知识。结论:石家庄市市场中转基因标识不规范,调查中四种常见食品种类是否有转基因标识的标识率不足30%,消费者中80%以上对于转基因食品缺乏足够的认识,75%消费者不知道国家有转基因的相关法律法规,但是68.9%的消费者还是非常愿意接受转基因知识讲座的。针对目前消费者对于转基因食品的低认知水平与排斥抵触的恐惧心理,我国政府相关部门应制定科学合理的转基因食品科普宣传对策与宣传模式,通过对公众态度的正确引导,从而为我国转基因食品产业发展提供一个健康有序的食品卫生环境。
[Abstract]:Objective: consumers' cognition of genetically modified food will be an important bottleneck in the development of genetically modified food. This paper, taking Shijiazhuang as an example, investigates a number of local supermarkets in order to grasp the cognitive attitudes of consumers to genetically modified foods, explore consumer behavior of genetically modified foods, and speculate on the current transgenic food. In order to popularize the common sense of genetically modified food, improve the relevant laws of genetically modified food, safeguard the consumption concept of the residents' safety and environmental protection, regulate the contradiction between supply and demand of the market, promote the better and faster development of the GM food market. Law. There are more than fifty large supermarkets in Shijiazhuang. By random sampling, we choose 6 large supermarkets (Zhongshan Road supermarket in the supermarket in the supermarket, the innate store in the supermarket in the north, the Hongqi Street store in Xianglong Tai supermarket, the Wei Ming Street store in Yonghui supermarket, the Chinese Street store in the Dragon store supermarket, the WAL-MART supermarket), and the field observation is carried out on the spot. The identification of genetically modified food and related non GMO food in 6 supermarkets and the standard degree of the GM labeling language were observed. The questionnaire was issued to the residents who entered and out of the supermarket. The content of the questionnaire involves the degree of understanding, the willingness to purchase, the eating attitude, the purchasing factors and the bidding factors. A total of 1200 questionnaires were issued and 1068 valid questionnaires were collected, and the effective questionnaire rate was 89%.. Taking into account the differences in the working status of the consumers, a random questionnaire and a few were carried out on the consumers of 6 supermarkets in the working days and non working days respectively. Interview; in some communities, using the time of night leisure activities, random interviews are made to the residents to understand the attitudes of consumers to genetically modified foods and their willingness and cognition. Results: 1 on the identification of genetically modified foods, the food of soybean oil and corn oil, such as soybean oil, corn oil and other countries, is clearly required to carry out genetically modified food. There are more clear signs. More genetically modified foods are poorly marked, or even deliberately hidden. Products processed with non - GM materials are very clear.2 about the variety of foods marked in the GM food market. Genetically modified foods have only 17 kinds of daily food. The specific content of genetically modified foods is not clear, for example, many of the genetically modified ingredients and potential risks are not marked. In fact, the maintenance of consumers' right of informed choice at all levels is not enough for.3 consumers to recognize genetically modified foods. More than 80% of the consumers who lack the knowledge of genetically modified foods have not met the customers who know.89.10% enough to say that they have never met the recommended transgene food by the sales staff, and 71.20% of the consumers do not know at all. There are regulations on GM in China. 65.90% of the consumers' cognitive channels for GM food come from periodicals, 54.30% from TV and only 29.20% from the Internet. Consumers are less accepted for GM foods, and they are relatively happy with traditional food. Compared to young consumers, 40 years old. The frequency of consumers' consumption of genetically modified foods is much lower than that of.4 consumers and the attitude consumers of genetically modified foods agree with the genetically modified foods. Consumers with a high degree of acceptance of.93.60% believe that it is necessary to make clear labels for genetically modified foods. 1.50% of consumers don't think they need to make a mark, 4.90% of the consumers think that 68.90% of the.5 consumers' attitude to GM food is willing to accept knowledge lectures and training classes to understand GM knowledge. Conclusion: the Shijiazhuang market is not standardized, and whether there are four common types of food in the survey. The identification rate of GM marks is less than 30%, more than 80% of the consumers lack sufficient understanding of genetically modified foods. 75% consumers do not know the relevant laws and regulations of the country, but 68.9% of the consumers are still very willing to accept the lectures of GM knowledge. The relevant departments of our government should formulate scientific and reasonable propaganda strategies and publicity models for the science popularization of genetically modified food, and provide a healthy and orderly food hygiene environment for the development of genetically modified food industry in China.
【学位授予单位】：河北医科大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F713.55;TS201.6

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