基于女性特征的微型电动汽车设计

发布时间：2019-03-23 15:04

【摘要】：近年来,随着国内外环境问题日益突出、传统能源日趋紧张,在环保和能源的双层危机下,不依赖汽油和柴油、无尾气排放的新能源汽车得到了快速发展。国内外相继推出新型的概念电动汽车,使汽车的发展方向转向概念化、个性化、科技化,汽车与人的互动更加有趣。作为环保型汽车,走向大众化是其未来发展的必然趋势,高端奢华的电动汽车普及的难度较大,而经济实用的微型电动汽车比较适合家庭或个人生活出行。微型电动汽车作为短途出行的交通工具,小体量的车身能够自如的穿梭于拥挤的车道,节省停车空间,为个人或小家庭的出行提供方便。汽车作为人们外出的代步工具从诞生到如今已有了巨大的发展,追溯汽车的发展历史,寻找另一个角度看待汽车的演变将会引发更有价值的思考。本文试图从市场细分的角度探讨微型电动汽车在女性市场方面的设计,结合女性驾驶行为及生理、心理特征,对时下流行的微型电动汽车进行改良设计,希望能够满足女性用户的用车需求。虽然目前市场上已经出现了少量的女性汽车,但大多偏向女性化的造型和色彩设计,对女性所需驾驶功能和空间设计的并不多,笔者希望通过本文的研究能够为未来的女性汽车设计进行一定的指导。本文首先陈述了目标产品的研究背景及研究方法与目的,探讨了整篇文章的写作脉络。其次,通过女性生理、心理及消费新特征的分析,以及微型电动汽车相关知识的掌握,了解目标产品未来的发展趋势,探讨符合现代生活和女性用户需求的汽车产品。然后,结合前期的问卷调查结果,以及汽车的造型、色彩及内饰空间三个要素对女性购车偏好进行分析,进而引发对于女性微型电动汽车设计的思考,以期为女性汽车用户提供人性化的关怀和体验。最后,将研究结果应用于设计实践,完成草图设计、计算机辅助设计、效果图制作、实物模型制作的完整设计过程。本文的研究对于女性汽车市场研究具有一定的参考价值,对于微型电动汽车的发展也有一定的指导意义。
[Abstract]:In recent years, with the increasingly prominent environmental problems both at home and abroad, traditional energy sources are becoming increasingly tense. Under the double-layer crisis of environmental protection and energy, new energy vehicles which do not depend on gasoline and diesel fuel and no exhaust emissions have been developed rapidly. New concept electric vehicles have been put forward at home and abroad, which make the development direction of automobile turn to conceptualization, individuation, science and technology, and the interaction between cars and people is more interesting. As an environment-friendly car, it is an inevitable trend for its future development. It is difficult to popularize high-end and luxurious electric vehicles, while the economical and practical mini-electric vehicles are more suitable for family or personal life. As a means of transportation for short-distance travel, mini-electric vehicles can travel freely in crowded lanes, save parking space, and provide convenience for individuals or small families to travel. Automobile, as a substitute tool for people to go out, has made great progress since its birth. Tracing back to the development history of automobile and looking for another angle to look at the evolution of automobile will lead to more valuable thinking. This paper attempts to discuss the design of mini-electric vehicle in women's market from the point of view of market segmentation. Combining with women's driving behavior and physiological and psychological characteristics, this paper attempts to improve the design of micro-electric vehicle, which is popular nowadays. I hope to meet the needs of female users. Although a small number of women's cars have appeared in the market at present, most of them tend to be feminine in shape and color design, and there is not much design for women's driving function and space. The author hopes that the research in this paper can provide some guidance for the design of women's cars in the future. This paper first describes the research background, research methods and objectives of the target products, and probes into the writing context of the whole article. Secondly, through the analysis of the new characteristics of women's physiology, psychology and consumption, as well as the mastery of the knowledge related to micro-electric vehicles, the future development trend of the target products is understood, and the automobile products which meet the needs of modern life and female users are discussed. Then, combined with the results of the previous questionnaire, as well as the automobile modeling, color and interior space three elements to analyze the preference of women to buy cars, and then trigger the design of women's mini-electric vehicle design thinking. In order to provide women car users with humanized care and experience. Finally, the research results are applied to the design practice, complete the design process of sketch design, computer aided design, effect drawing and physical model making. The research in this paper has certain reference value for the research of women's automobile market, and also has certain guiding significance for the development of micro-electric vehicle.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：U469.72

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