FVW微型车发动机冷却系统海外售后维修服务管理优化方案

发布时间：2019-06-28 19:17

【摘要】：汽车售后维修服务管理是汽车营销环节中的一项重要工作。随着近年来中国汽车工业的飞速发展,中国的汽车也在逐步走向世界,海外销量不断增加,使得海外市场的售后维修服务管理方法成为所有中国车企亟需解决的课题。目前无论是国内还是国外市场,汽车行业竞争异常激烈,产品呈同质化趋势,已经很难在性能和质量上形成明显竞争优势。但是在海外市场售后维修服务管理方面,国内所有的车企还都处于摸索的阶段,如果我们能在这方面率先取得突破,势必可以在激烈的竞争当中占得先机。FVW集团作为国内较大的汽车生产企业,其国内各方面如网络、技术、规模等都处于较领先的水平,但是海外市场的售后管理方法和网络建设都处于初级水平,甚至与国内很多竞争对手相比都有明显不足。本文通过发动机冷却系统这一典型问题的海外处理方式,从FVW微车主机厂的角度出发,分析目前FVW微车海外售后维修服务管理的现状以及存在的问题,并提出了解决方案。全文共分为六章,第一章绪论,交代了研究的背景和意义;第二章为国内外研究现状以及相关理论的应用;第三章是FVW公司微型车发动机冷却系统海外售后维修服务管理的现状分析;第四章是针对问题的优化方案设计;第五章为优化方案的保障措施;最后第六章是本文的结论与展望。其中运用了SWOT分析法、访谈法与调查法等方法,指出了FVW微车售后服务管理存在的理念落后、组织机构不合理、信息传递不准确、索赔体系不健全和冷却系统设计结构漏洞等问题。通过对这些问题的分析,最终给出了有针对性的优化方案,旨在促进FVW微车售后维修服务管理工作的进步,从而进一步推动中国汽车出口行业的发展。
[Abstract]:Automobile after-sale maintenance service management is an important work in automobile marketing. With the rapid development of China's automobile industry in recent years, Chinese cars are gradually moving towards the world, and overseas sales are increasing, which makes the management of after-sale maintenance services in overseas markets an urgent issue for all Chinese automobile enterprises. At present, the competition of automobile industry is extremely fierce in both domestic and foreign markets, and the products are homogeneous, so it is difficult to form obvious competitive advantage in performance and quality. However, in the management of after-sale maintenance services in overseas markets, all domestic car enterprises are still in the exploratory stage. If we can take the lead in making a breakthrough in this respect, we will certainly be able to take the lead in the fierce competition. FVW Group, as a large domestic automobile production enterprise, its domestic aspects, such as network, technology, scale and so on, are at a relatively leading level. However, the after-sale management methods and network construction in overseas markets are at the primary level, even compared with many domestic competitors. Through the overseas treatment of the typical problem of engine cooling system and from the point of view of FVW microcar mainframe factory, this paper analyzes the present situation and existing problems of overseas after-sale maintenance service management of FVW microcar, and puts forward some solutions. The full text is divided into six chapters, the first chapter is the introduction, which explains the background and significance of the research; the second chapter is the domestic and foreign research status and the application of related theories; the third chapter is the analysis of the overseas after-sale maintenance service management of the engine cooling system of FVW company; the fourth chapter is the optimization scheme design for the problem; the fifth chapter is the safeguard measures of the optimization scheme; finally, the sixth chapter is the conclusion and prospect of this paper. By using the methods of SWOT analysis, interview and investigation, this paper points out the problems existing in the after-sales service management of FVW microcars, such as backward concept, unreasonable organization, inaccurate information transmission, imperfect claim system and loophole in the design structure of cooling system. Through the analysis of these problems, finally, a targeted optimization scheme is given in order to promote the progress of after-sale maintenance service management of FVW microcars, so as to further promote the development of China's automobile export industry.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.471

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