Analyzing the Relationship between Consumption Values and Ba

发布时间：2021-07-15 18:25

　　In the recent discourse about more sustainable modes of transportation,governments have hitherto extrinsically incentivized the adoption of batteryelectric vehicles（BEVs）.With rising sales volumes,this diffusion approach will eventually become economically untenable,wherefore alternative stimuli for BEV adoption are needed to substitute for those extrinsic motivators.Therefore,drawing on surveys of German and Chinese consumers,this study applies the consumption value theory to analyze the effect... 

【文章来源】：上海交通大学上海市 211工程院校 985工程院校 教育部直属院校

【文章页数】：66 页

【学位级别】：硕士

【文章目录】：
Abstract
1.Introduction
2.Literature Review
    2.1.Consumer Perceived Value
    2.2.The Theory of Consumption Values
        2.2.1.Functional value
        2.2.2.Emotional value
        2.2.3.Social value
        2.2.4.Conditional value
        2.2.5.Epistemic value
    2.3.Measuring the Theory of Consumption Values
    2.4.The Ambiguous Roles of the Value Dimensions
        2.4.1.The Effect of National Culture
        2.4.2.The Effect of Consumer Culture
    2.5.Demographic variables
3.Methodology
    3.1.Research Questions and Hypotheses
    3.2.Survey Design and Measures
        3.2.1.Survey Validity
        3.2.2.Survey Comparability
    3.3.Data collection
    3.4.Analysis Method
4.Data Analysis and Results
    4.1.Sample characteristics
        4.1.1.Germany
        4.1.2.China
    4.2.Preliminary analysis
    4.3.Results
        4.3.1.Germany
        4.3.2.China
5.Discussion and Conclusion
6.Limitations and Further Research
References
Annexes
    Annex 1-Different Narratives to Consumer Perceived Value
    Annex 2-Findings of Previous Research on EV/BEV Adoption Intention
    Annex 3-Survey Items and Coded Abbreviations
    Annex 4-Survey Data for Germany and China
    Annex 5-Spearman rho's Correlation Matrix
    Annex 6-Spearman rho's Correlation of Variables
    Annex 7-Box-Tidwell Test Results
    Annex 8-List of Abbreviations



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