农业科技类期刊微信公众号的运营实践与发展

发布时间：2018-02-14 18:30

  本文关键词： 农业科技类期刊 微信公众号 农业科技信息服务 运营情况 原因 建议　出处：《编辑学报》2017年S2期 　论文类型：期刊论文

【摘要】：在大数据时代背景下,众多期刊编辑部纷纷建设和开通微信公众号。为进一步发挥农业科技类期刊的信息传播功能,以上海市农业科学院农业科技信息研究所主办的4种农业类科技期刊微信公众号的试运营实践为例,总结了"农业科技信息服务"公众号运营情况,分析了该公众号运营失败的原因,并提出了推进农业科技类期刊微信公众号发展的建议。
[Abstract]:Under the background of big data's time, many editorial departments of periodicals have built and opened the WeChat Official account. In order to further develop the function of information dissemination of agricultural science and technology periodicals, Taking the trial operation practice of Official account, four agricultural sci-tech periodicals sponsored by the Institute of Agricultural Science and Technology Information of Shanghai Academy of Agricultural Sciences, as an example, the paper summarizes the operational situation of Official account, "Agricultural Science and Technology Information Service". This paper analyzes on the causes of the failure of Official account's operation, and puts forward some suggestions for promoting the development of the agricultural science and technology periodicals.
【作者单位】： 中国科学院近代物理研究所;
【分类号】：G230.7
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本文编号：1511333