SAP系统在H汽车经销商集团的应用案例研究

发布时间：2018-02-24 15:29

本文关键词： 信息化建设项目管理 SAP ERP 汽车经销企业　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来随着经济环境的调整,我国汽车行业竞争日益激烈,汽车经销企业逐渐转变观念,开始加强企业信息化建设,希望通过企业信息化改善内部运营效率,降低管理成本,提高企业市场竞争力和抗风险能力。实施ERP项目,为企业搭建高度共享的信息化管理平台,实现财务业务一体化管理,是汽车经销商集团企业信息化建设的首要任务。本文案例中的H汽车经销商集团是一家典型的跨地区、多品牌、多种业务模式共存的大型民营企业。2014年1月H汽车经销商集团与全球最大的企业管理软件供应商SAP公司签订战略合作伙伴关系,筹备实施SAP ERP项目。SAP公司是全球最大的企业管理和协同化商务解决方案供应商,其ERP软件目前在全球范围内市场占有率最高。H汽车经销商集团SAP ERP项目成功实施的经验对其他相似企业有很好的借鉴意义。SAP ERP项目技术复杂、实施周期长、涉及面广,是一项庞大的系统工程;充分运用科学的项目管理理论和方法进行过程管理,是项目成功实施的关键。本文以H汽车经销商集团SAP ERP项目成功实施为背景,运用项目管理理论和案例相结合、文献归纳等多种研究方法对该企业的ERP项目进行全面分析。首先对汽车经销商行业现状和案例企业项目背景进行了概要性的论述,总结经销商企业信息化建设所面临的各种问题,分析企业实施ERP项目的必要性。之后结合项目管理理论详细分析项目管理过程,探讨在SAP ERP项目中如何有效地进行项目目标和范围管理、项目计划管理、项目进度管理、质量管理、沟通管理、变更管理和风险控制等内容,阐述项目管理对确保项目实施进度和质量的重要性。本文还对项目实施后企业在管理层面、经济层面和战略层面带来的效益进行了剖析。最后对项目中的问题和经验进行了总结。
[Abstract]:In recent years, with the adjustment of economic environment, the competition of automobile industry in our country is becoming more and more fierce. The automobile distribution enterprises have gradually changed their ideas and started to strengthen the construction of enterprise information, hoping to improve the internal operation efficiency and reduce the management cost through enterprise informatization. To improve the market competitiveness and anti-risk ability of enterprises, to implement ERP project, to build a highly shared information management platform for enterprises, and to realize the integrated management of financial services, The H auto dealer group in this case is a typical cross-regional, multi-brand, In January 2014, H Automotive Dealers Group signed a strategic partnership with SAP, the world's largest provider of business management software. Preparing for the implementation of the SAP ERP project. SAP is the world's largest provider of business management and collaborative business solutions, The successful implementation of ERP software in the global market share. H auto dealer group SAP ERP project has good reference significance for other similar enterprises. The technology of SAP ERP project is complex, the implementation period is long, and it involves a wide range of areas. It is a huge system engineering, and the key to the successful implementation of the project is to make full use of the scientific project management theory and method. The background of this paper is the successful implementation of the SAP ERP project of H Automobile Dealer Group. This paper makes a comprehensive analysis of the ERP project of the enterprise by combining the project management theory with the case study, literature induction and other research methods. Firstly, the paper briefly discusses the current situation of the automobile dealer industry and the background of the case enterprise project. This paper summarizes the problems faced by dealers in the construction of enterprise information, analyzes the necessity of implementing ERP projects in enterprises, and then analyzes the process of project management in detail with the theory of project management. This paper discusses how to effectively carry out project objective and scope management, project planning management, project schedule management, quality management, communication management, change management and risk control in SAP ERP project. This paper expounds the importance of project management in ensuring the progress and quality of project implementation. The economic and strategic benefits are analyzed. Finally, the problems and experiences in the project are summarized.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F270.7

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