北京工行理财产品营销管理系统设计与实现

发布时间：2018-03-01 05:24

本文关键词： 理财产品信息管理营销管理产品收益　出处：《大连理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：工商银行经过十几年的改革与发展历程,其业务网点不断增加,资金实力与经营规模也不断壮大,对客户的服务手段变得更加完善,人们选择工商银行理财产品来管理自己的资产已经变成主流趋势。而北京工商银行为了做银行业发展的先锋,并向国内外展示其理财产品发展的繁荣性、多样性,十分有必要设计并实现一套对理财产品营销进行管理的系统,来对理财产品进行规范,并满足用户以及行业的需求。本系统的设计与实现基于B/S框架,采用目前最流行的开发语言Java,Java是一种面向对象语言,它的运用十分灵活方便;设计模式则是MVC模式;框架选择了Struts架构,另外还有Hibernate框架、Spring框架。系统所用的数据库是关系型数据库SQL SERVER 2012并且利用Hibernate中封装的数据库连接池对数据进行读取。系统主要实现了五层业务设计,分别是理财产品信息管理业务、理财产品收益率与价格管理业务、理财产品销售业务、查询统计报表管理业务以及系统管理业务。并且主要由系统管理员对这些业务进行操作,通过这五层业务,系统管理员可以有效的对理财产品信息进行维护与管理;根据各种因素及时对产品收益率及产品价格做出调整,并对产品收益进行确认;对产品优惠信息、产品费率信息等进行维护,还可以对理财产品销售进行控制;对各种数据进行查询以及报表的统计,同时对用户、机构、部门、参数与日志等信息进行维护等。目前,本系统已经处于运行阶段,并且效果明显,能够对客户的资产进行有效的规划与投资,为客户带来不少的收益。该系统已经展现出其发展的优势。并且根据理财产品的不同种类与特点,北京工商银行的理财产品得到了规范、统一的管理。此外系统的安全性能很高,对于客户信息以及各种产品数据信息的保护工作做得非常到位。高质量的服务与产品的收益不断吸引着广大客户的目光。相信,北京工商银行会在理财产品营销方面迎来一个崭新的未来。
[Abstract]:After more than ten years of reform and development, ICBC has continuously increased its business network, increased its capital strength and business scale, and improved its service means to its customers. It has become a mainstream trend for people to choose ICBC financial products to manage their assets. ICBC, in order to be the vanguard of banking development, and to show the prosperity and diversity of its wealth management products at home and abroad, It is necessary to design and implement a system to manage the marketing of financial products, to standardize the financial products and to meet the needs of users and the industry. The design and implementation of the system is based on the B / S framework. Java, the most popular development language, is an object oriented language, which is very flexible and convenient to use. The design pattern is MVC pattern. There is also the Hibernate framework. The database used in the system is the relational database SQL SERVER 2012 and the database connection pool encapsulated in Hibernate is used to read the data. They are the information management business of financial management products, the profit rate and price management business of financial products, the sales business of financial products, the business of query and statistics report management and the business of system management. Through these five layers of business, the system administrator can effectively maintain and manage the financial product information; adjust the product yield and price timely according to various factors, and confirm the product income; Product rate information can be maintained, financial product sales can also be controlled, various data are queried and reports are counted, and information such as users, institutions, departments, parameters and logs are maintained. At present, This system is already in operation stage, and the effect is obvious, can carry on the effective plan and the investment to the customer's assets, The system has shown the advantages of its development. And according to the different types and characteristics of financial products, ICBC's financial products have been standardized. Unified management. In addition, the security of the system is very high, the protection of customer information and all kinds of product data information is done very well. ICBC will usher in a new future in the marketing of financial products.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

【相似文献】