电信运营商的广告传播管理系统设计与实现

发布时间：2018-03-20 13:39

本文选题：广告传播　切入点：外挂系统　出处：《天津大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着科技的发展,传播媒介呈现出了空前繁荣,广告传播的手段具多重性的特点,在满足广告主的要求的同时,还要推动产品或服务发展;同时也要发挥其积极的社会效应。本文在从传播管理主系统与传播管理外挂系统两个系统的层面介绍了电信运营商广告传播管理系统的设计与实现。对电信运营商广告传播管理系统的总体架构进行了设计,对子系统进行了划分,对系统的内外部关系进行了总结。本文对传播管理系统的主系统进行了规划设计,主要包括传播需求管理模块、设计策划模块、效能管理模块、宣传合同管理模块、宣传知识库管理模块、宣传预算管理模块等。并对相关的模块功能进行了实现。系统的传播管理系统的外挂系统主要是为用户服务的部分,对外挂系统的各个功能模块进行了设计,主要是从合作商管理、任务管理、系统管理三个方面对系统的进行了设计与实现。系统的主要亮点是应用整合和流程整合。把经分范围内各子系统的应用集成到一起,方便用户在查找、使用。用户可以按业务流程把各应用功能定义在一个页面中,充分利用现有资源,解决宣传的管理和事务性工作,充分利用经分系统其它功能模块,并于营销管理平台、OA系统、合同管理系统等现有系统进行整合,提高资源利用效率。同时,通过对整个传播工作流程的梳理和规范,形成一个完整的闭环,从根本上保证传播工作的科学性、规范性的同时,有效提高基础工作的效率,保证宣传工作的顺畅进行。
[Abstract]:With the development of science and technology, the communication media presents an unprecedented prosperity, the means of advertising communication has the characteristics of multiple characteristics, in order to meet the requirements of advertisers, but also to promote the development of products or services; This paper introduces the design and implementation of advertising communication management system for telecom operators from two aspects: the main system of communication management and the external system of communication management. The overall framework of commercial advertising communication management system is designed. The main system of the communication management system is planned and designed, including the communication demand management module, the design planning module, the efficiency management module. The propaganda contract management module, the propaganda knowledge base management module, the propaganda budget management module and so on. And has carried on the realization to the related module function. The function modules of the external storage system are designed, mainly from the cooperation management, task management, The system management is designed and implemented in three aspects. The main highlights of the system are application integration and process integration. Users can define each application function in a page according to the business process, make full use of existing resources, solve the management and transactional work of propaganda, make full use of other functional modules of the sub-system, and use the OA system on the marketing management platform. The contract management system and other existing systems are integrated to improve the efficiency of resource utilization. At the same time, by combing and standardizing the whole communication workflow, a complete closed loop is formed, which fundamentally ensures the scientific nature of the communication work. Normative at the same time, effectively improve the efficiency of basic work, ensure the smooth conduct of propaganda work.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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