基于信用卡平台的营销分析系统的设计与实现

发布时间：2018-03-25 18:48

本文选题：信用卡平台　切入点：营销分析　出处：《天津大学》2016年硕士论文

【摘要】：随着金融全球化、创新的不断涌现,以往常见于银行业当中的经营管理理念、方法等等逐渐的落后于当代金融行业的发展步伐,信用卡的营销信息缺乏,信用额度控制混乱,目标客户模糊等问题都制约了中国银行信用卡业务的推广。本论文针对这一情况,结合现阶段中国银行信用卡营销业务流程,设计并实施了一套信用卡平台的营销分析系统,进而有效地追求更高银行运营效率,实现对于个人银行卡信用风险最佳管控,避免出现此类风险。本文重点分析了现阶段中国银行信用卡营销分析平台的系统需求,设计了系统的整体结构,具体功能,数据结构,使用MVC(模型Model,视图View和控制Controller),Struts等技术,实现了一个能够为信用卡销售提供数据支持的信用卡平台营销分析系统。该系统通过采用面向对象的软件开发思想,选用B/S的三层结构模式,在已有信用卡业务的基础上,对数据进行挖掘和分析,从而提高银行经营管理水平,降低信用卡信用风险。本文所完成的基于信用卡平台的营销分析系统通过进行用例测试和性能测试,测试结果表明现阶段系统性能稳定,功能完整,完全达到最初的设计需求,本系统开发成功。
[Abstract]:With the development of financial globalization and innovation, the management ideas, methods and so on, which used to be common in the banking industry, have gradually lagged behind the development of the contemporary financial industry, the marketing information of credit cards is lacking, and the credit limit control is chaotic. The ambiguity of the target customers restricts the promotion of the credit card business of Bank of China. This paper designs and implements a credit card platform marketing analysis system based on the current credit card marketing business process of the Bank of China. In order to effectively pursue higher bank operation efficiency, realize the best control of credit risk of personal bank card, avoid this kind of risk. This paper analyzes the system demand of credit card marketing analysis platform of Bank of China at the present stage. The whole structure, concrete function, data structure of the system are designed, and the technology of MVC (Model Model, View View and Control Controller struts) is used. A credit card platform marketing and analysis system which can provide data support for credit card sales is implemented. The system adopts the object-oriented software development idea and the three-tier structure model of B / S, based on the existing credit card business. In order to improve the level of bank management and reduce credit card credit risk, the marketing analysis system based on credit card platform is completed in this paper through the use case test and performance test. The test results show that the system has stable performance, complete function and meets the initial design requirements. The system has been successfully developed.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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