移动端应用视频广告设计与合成交互技术应用研究

发布时间：2018-03-26 22:01

本文选题：网络视频广告　切入点：移动端应用(APP)　出处：《四川师范大学》2017年硕士论文

【摘要】：移动端应用(APP)随着智能手机的普及化,已经渗透到人们的生活工作中。但是目前市场上流通的APP数量以百万计,在激烈的竞争局面下,App产品需要迅速扩大影响力知名度才能在市场生存。为其开发制作视频广告,是快速获得知名度的有力方式。广告承载平台方面,互联网传媒正急剧增长。同时随着高速网络的进一步发展及流量费用的降低,互联网广告的类型越来越丰富,视频广告逐渐成为最重要最有吸引力的表现形式。本文以此为背景,分六部分对移动端应用网络视频广告设计和合成交互技术的应用进行研究论述。
[Abstract]:Mobile app) with the popularity of smartphones, it has penetrated into people's lives and jobs. But there are millions of APP circulating in the market. In the fierce competition situation, the product needs to expand its popularity quickly in order to survive in the market. Making video advertisement for it is a powerful way to get popularity quickly. Internet media is growing rapidly. At the same time, with the further development of high-speed networks and the reduction of traffic costs, the types of Internet advertisements are becoming more and more abundant. Video advertising has gradually become the most important and attractive form of expression. This paper discusses the application of mobile application network video advertisement design and composite interactive technology in six parts.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.8;TP311.56

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