内蒙古电力公司电力营销信息化建设升级研究

发布时间：2018-05-04 06:40

本文选题：内蒙古电力 + 电力营销信息系统　；参考：《天津大学》2016年硕士论文

【摘要】：伴随着我国经济体制以及电力体制这两大改革,建立以企业整体效益为中心,适应市场需求的电力营销体系对电力行业发挥着巨大的作用,在改革下面最大的受益者要数内蒙古电力公司。信息化营销管理业务技术方面的平台的搭建,不仅能够使工作高效快速按照正常的轨道运转,也在极大意义上提高了公司整体营销业务的规范化和标准化水平,而且从一定层面上根本降低了电力营销系统的运营维护成本和建设发展成本。十多年的开发建设工作很快过去了,在这期间公司营销信息系统基本形成了一个比较完善的电力营销信息系统。虽然如此,近几年系统中普遍存在的现象还是影响到系统的发展,例如:业务流程和基础业务系统之间存在巨大的脱节、关系不紧凑,相近的业务准则、流程标准等没能及时适应新业务的发展变化、再加上营销业务模式较快速的变化等。基于上述的原因,内蒙古电力营销信息系统不只从一个单一的方面显示出不能完全的胜任电力营销的职责。这也就要求对内蒙古电力营销信息系统进行升级建设的必要性,从而做到适应新的形势和背景下的电力营销工作。首先,本文对研究的大环境进行介绍,并阐述研究的意义,并对国外和国内的研究历程及现状进行回顾和分析,论述本文的研究内容与研究方法。其次,综合的概述电力营销信息系统,电力营销信息系统的组成部分和功能区域,这当然就成为了着重于分析和解析的对象。再次,概括内蒙古电力营销信息化的现存状况。这里分两个层次展开讨论方面,第一、对内蒙古电力营销信息系统现状进行介绍;第二、分析内蒙古电力营销信息化的现状,具体的实施是从营销面的基础业务块来普查工作、针对冗长的业务流程精简细致化、电力运营销售掌管、计量数据处理管理、微信平台服务等方面。然后,通过对信息化升级进行分析,分析公司营销信息化还存在的一些不足之处,并提出相关建议,最后,对本研究进行总结。
[Abstract]:With the reform of economic system and electric power system of our country, the establishment of electric power marketing system, which is centered on the overall benefit of the enterprise and adapts to the market demand, plays a great role in the electric power industry. The biggest beneficiary under the reform is Inner Mongolia Electric Power Company. The construction of information marketing management technology platform can not only make the work run efficiently and quickly according to the normal track, but also greatly improve the standardization and standardization level of the whole marketing business of the company. Moreover, the operation and maintenance cost and construction and development cost of electric power marketing system are reduced on a certain level. The development and construction work of more than ten years has passed quickly. During this period, the company marketing information system has basically formed a relatively perfect electric power marketing information system. Nevertheless, the widespread phenomena in systems in recent years have affected the development of systems, such as the huge disconnect between business processes and underlying business systems, the lack of compact relationships, and similar business guidelines. Process standards can not adapt to the development of new business in time, coupled with the rapid changes in marketing business model, and so on. Based on the above reasons, Inner Mongolia Electric Power Marketing Information system not only shows that it is not fully competent in power marketing from a single aspect. This also requires the necessity of upgrading and constructing the Inner Mongolia Electric Power Marketing Information system so as to adapt to the new situation and background of the electric power marketing work. First of all, this paper introduces the research environment, expounds the significance of the research, reviews and analyzes the research process and current situation in foreign and domestic countries, and discusses the research content and research methods of this paper. Secondly, a comprehensive overview of the power marketing information system, power marketing information system components and functional areas, which of course has become the focus on analysis and analysis of the object. Thirdly, summarize the existing situation of Inner Mongolia electric power marketing informatization. There are two levels of discussion here. First, the present situation of Inner Mongolia electric power marketing information system is introduced. Secondly, the current situation of Inner Mongolia electric power marketing information system is analyzed. The concrete implementation is to survey the work from the basic business block of the marketing side. For the lengthy business process streamlined and meticulous, power operation and sales management, metrological data processing management, WeChat platform services and so on. Then, through the analysis of informatization upgrade, this paper analyzes some shortcomings of marketing informatization, and puts forward some relevant suggestions. Finally, this paper summarizes the research.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.61;F274;F270.7

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