移动互联时代有声书的开拓与走向

发布时间：2018-05-04 07:31

本文选题：有声书 + 沉浸式传播　；参考：《编辑之友》2017年06期

【摘要】：随着移动互联网的发展和智能终端的普及,以客户端为代表的网络平台成为用户最大的信息入口,传统的阅读方式让位于屏读。听书成为一种摆脱时间、空间限制,获取知识的便捷方式,有声书成为如同音乐一样的伴随品。美国、英国、德国等国家有声书起步早,市场规模庞大。我国的有声书起步晚,但发展迅速,丰富了图书的版权形态、重绘了图书的市场版图、重构了图书的生产机制并重新定义了用户。在未来还有较大发展空间的巨无霸式的聚合音频平台、有声书平台与专业型有声书平台将共生并存,达到动态平衡,有声书在内容生产方面将走向专业、独立,盈利模式将更加多元,精准推送是黏住用户的重要手段,但精准、细分的类目建设更为重要。
[Abstract]:With the development of mobile Internet and the popularity of intelligent terminals, the network platform represented by the client becomes the largest information entry for users, and the traditional reading mode gives way to screen reading. Listening to books becomes a convenient way to get rid of time, space and knowledge. Audio books become like music. The United States, Britain, Germany and other countries started early audio books, the market scale. The audio books of our country started late, but the rapid development enriched the copyright form of the books, redrew the market layout of the books, reconstructed the production mechanism of the books and redefined the users. In the future, there will still be a big space for the development of a huge, convergent audio platform. The audio book platform and the professional audio book platform will coexist in a symbiotic way to achieve a dynamic balance, and audio books will become professional and independent in terms of content production. Profit model will be more diversified, accurate push is an important means to stick to the user, but precision, subdivision of the category construction is more important.
【作者单位】：中国传媒大学新闻学院;
【分类号】：G230.7

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