中国联通高校客户关系管理系统设计与实现

发布时间：2018-05-26 23:36

本文选题：客户关系管理系统 + B/S结构　；参考：《大连理工大学》2016年硕士论文

【摘要】：客户管理这个定义思维的产生有一定的公司背景,公司为了提高在市场的运作中竞的争能力,并且在如今强大的环境中寻求经营和协调的创新。客户管理管理尤为重要,尤其在如今科技大产业的背景下,本系统为联通公司在滨江区分公司提供客户关系梳理,并且在移动和电信这样强大的企业竞争对手中获取更加完善的管理方案尤为紧迫。滨江高教园包含本科以及专科院校,是一个强大而又稳定的对象,针对高校建立一套有利于管理学生和教师的客户管理系统能跟好的融合到这个市场,锁定和服务客户群体,可以更简化业务步骤,很大程度上降低了投入成本,从而获取更多的收益。本系统是基于B/S结构来设计的,首先使用Axure RP设计系统原型,使用PowerDesigner进行数据库建模,运用Eclipse,为系统开发编写代码的软件,在SSM混合的技术框架基础上,使用SQL Server2008数据库,前台使用JSP、JQuery Ajax、JQuery EasyUI等开发技术实现,并使用Firebug工具进行前端调试。本系统主要实现了营销管理,客户管理,服务管理和基础数据等功能,实现了用户和角色的对应以及角色和权限的分配及分离,不同的角色拥有不同的操作权限,安全性更高。本系统方便有效地管理了滨江高校客户信息,节约了中国联通杭州滨江分公司的人力物力,提高公司效益。
[Abstract]:The definition of customer management has a certain company background, in order to improve the competitive ability in the operation of the market, and in today's strong environment, the company seeks to operate and coordinate innovation. Customer management is particularly important, especially in the context of today's large science and technology industry, this system provides a customer relationship comb for Unicom's branch office in Binjiang District. And in mobile and telecommunications such as strong corporate competitors to obtain a more comprehensive management plan is particularly urgent. Binjiang higher Education Park consists of undergraduate and specialized colleges. It is a strong and stable object. The establishment of a customer management system conducive to the management of students and teachers in colleges and universities can integrate well into this market, lock in and serve the customer group. It can simplify the business process and greatly reduce the cost of investment, thereby generating more benefits. The system is designed based on the structure of B / S. First, the prototype of the system is designed with Axure RP, the database is modeled with PowerDesigner, the software is developed and coded by Eclipse, and the SQL Server2008 database is used on the basis of the mixed technical framework of SSM. The front stage is implemented by using JSPX JQuery Ajax EasyUI and Firebug tools to debug the front end. The system mainly realizes the functions of marketing management, customer management, service management and basic data. It realizes the correspondence between users and roles, the assignment and separation of roles and permissions, and different roles have different operating rights and higher security. The system manages the customer information of Binjiang university conveniently and effectively, saves the manpower and material resources of Hangzhou Binjiang Branch of China Unicom, and improves the benefit of the company.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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