百汇公司市场业务辅助管理系统设计与实现

发布时间：2018-05-28 12:12

本文选题：产品销售业务 + 产品需求测算　；参考：《大连理工大学》2016年硕士论文

【摘要】：本文围绕百汇公司的市场业务管理运作需求,运用先进的软件工程的方法和技术论述百汇公司市场业务辅助系统的软件功能分析、设计和实现,为该公司的营销决策和具体的业务运作计划提供一种具有科学性和实用性的辅助工具。针对百汇公司目前在市场信息管理方面的主要瓶颈问题,该系统的软件开发按照技术均衡、用户友好和功能以扩展原则进行了设计和实现。论文从营销基础信息管理、市场对公司产品的需求测算、产品销售规划分析和营销业绩辅助分析等方面论述了百汇公司市场业务辅助系统的功能需求,较为详细地阐述了其中主要功能的工作方式和信息基础,并建立了相应模块的功能用例模型,以此构建了较为完整的系统需求。在功能分析的基础上,论文从软件架构及其主要模块的内部构成方面阐述了百汇公司市场业务辅助管理系统的软件设计,以软件架构为框架,较详细地阐述了主要模块的内部对象的数据结构和主要算法的逻辑流程,同时说明了基于关系数据模型的基础信息管理模块的设计方案和部分数据表的详细设计方案实例。该软件基于C#编程和SQL Server数据库完成了程序实现。通过应用该软件,百汇公司初步具有了产品的短期性的市场需求测算和相对长期的需求预测分析能力,使本公司的产品开发、生产和销售决策能够具有较为可靠的基础,同时为产品生产及销售资源的优化配置提供了重要依据,对公司营销业绩的持续提高起到了积极的支持作用。
[Abstract]:This paper discusses the software function analysis, design and implementation of Baihui Company's Market Business Auxiliary system by using advanced software engineering methods and techniques, focusing on the market business management and operation requirements of Baihui Company. It provides a scientific and practical assistant tool for the company's marketing decision and specific business operation plan. In view of the main bottleneck in the market information management of Baihui Company at present, the software development of the system is designed and implemented according to the principle of technical balance, user friendliness and function expansion. This paper discusses the functional requirements of Baihui Company's Market Business Auxiliary system from the aspects of marketing basic information management, market demand calculation of company products, product sales planning analysis and marketing performance assistant analysis, etc. The working mode and information basis of the main functions are described in detail, and the functional use case model of the corresponding modules is established to construct the more complete system requirements. On the basis of function analysis, the paper expounds the software design of the market business assistant management system of Baihui Company from the aspects of the software architecture and the internal composition of the main modules, taking the software architecture as the framework. The data structure of the internal objects of the main modules and the logic flow of the main algorithms are described in detail. The design scheme of the basic information management module based on the relational data model and the detailed design examples of some data tables are also described. The software is implemented based on C # programming and SQL Server database. Through the application of the software, Baihui Company initially has the ability of short-term market demand calculation and relatively long-term demand prediction and analysis of its products, so that the company's product development, production and sales decisions can have a more reliable basis. At the same time, it provides an important basis for the optimal allocation of product production and sales resources, and plays an active supporting role in the continuous improvement of the company's marketing performance.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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