税收公益宣传片的创作与实现
发布时间：2018-08-24 14:18
【摘要】：动画艺术是一种新兴的艺术形态,其创作与实现过程将技术手段和艺术创造有机地融合起来,并且经历了创意构思、角色设置、背景设置、软件应用和后期合成等多个过程,其中蕴含着一定的动画知识、动画技术和艺术创作,这一方面的研究也成为本文的落脚点之一。随着计算机技术的不断成熟,包括Flash在内的动画软件在动画领域内得以广泛应用,传统的动画师可以充分利用各种动画软件的融合与辅助来创作出不同风格的动画作品,在应用方面均已取得了巨大的成功,这一点无疑将原有的计算机软件设计引入到了新的发展方向上来。从动画艺术的制作过程来看,动画软件对动画的实现并非是仅仅限定在软件应用的范畴中,其表现方式和表现手段也呈现出了多样化的趋势,本文涉及的《税收公益宣传片》这一案例的创作与实践过程契合了当前的艺术规律,是动画软件技术融入公益宣传片的一个典型案例,对于其创作背景、实现过程和技术形态的研究,需要形成一个共性思路和创作规律,为后续的创作打下坚实基础。也是从一个新的角度研究动画技术的重要机会,有着较大的理论价值。笔者以通过实例给后续类似项目创作提供经验与指导为目的,设立《税收公益宣传片》项目。通过对已有的类似项目进行分析,总结优缺点来理清思路。在具体的研究过程中,以《税收公益宣传片》项目的创作与实现作为主要研究对象,对其前期构思、中期制作和后期合成展开研究,以期能够寻找到相应普遍规律与共性知识。为了更好地完成研究目标,笔者引入了文献资料法、比较研究法、案例分析法等,通过自己的分析,从设计的角度较深刻理解传统动画技法与先进软件技术相结合的动画制作方法。通过动画《税收公益宣传片》制作中Flash软件与制图软件Photoshop、绘图软件SAI、三维软件Swift以及实拍等手段的结合,解析如何使用Flash软件制作出包括传统二维风格、水墨风格、三维渲染二维、实拍与铅笔画结合风格在内,用多种不同风格串联在一起的精致动画短片。这将成为用动画形式制作公益宣传片的一个成功案例,体现数字化技术和计算机软件技术在动画表现手法上的优越性,从而引导行业相关的学习者和从业人员,对推动动画片产业的形成和发展有着积极的意义。
[Abstract]:Animation art is a new art form, its creation and realization process combines the technical means with the artistic creation organically, and has experienced the creative idea, the role setting, the background setting, the software application and the late synthesis and so on many processes. It contains a certain knowledge of animation, animation technology and artistic creation, this aspect of research has become one of the foothold of this paper. With the development of computer technology, animation software, including Flash, has been widely used in the field of animation. Traditional animators can make full use of the fusion and assistance of various animation software to create animation works of different styles. Great success has been achieved in application, which undoubtedly introduces the original computer software design to the new direction of development. From the point of view of the production process of animation art, the realization of animation by animation software is not only limited to the scope of software application, but also shows a trend of diversification in the way of expression and means of expression. The case of "tax publicity film", which is a typical case in which animation software technology is integrated into public welfare propaganda film, is a typical case of animation software technology integrated into public welfare propaganda film, and the background of its creation is that the creation and practice process of this case coincide with the current art law. The research of realizing process and technical form needs to form a common idea and creation rule, which will lay a solid foundation for the subsequent creation. It is also an important opportunity to study animation technology from a new angle, which has great theoretical value. In order to provide experience and guidance for the creation of similar projects in the future, the author sets up the "tax Public interest Promo" project. Through the analysis of the existing similar projects, summed up the advantages and disadvantages to clear the train of thought. In the specific research process, the creation and realization of the project of "tax Public interest Promoter" is taken as the main research object, and the research on its early conception, intermediate production and post-synthesis is carried out in order to find the corresponding universal law and common knowledge. In order to achieve the research goal better, the author introduced the literature method, the comparative research method, the case analysis method and so on, through their own analysis, From the design point of view, understand the traditional animation techniques and advanced software technology combined with animation production method. Through the combination of Flash software, Photoshop, drawing software SAI, 3D software Swift and real film, in the production of "tax Public interest Promoter", this paper analyzes how to use Flash software to produce traditional two-dimensional style, ink style, etc. Three-dimensional rendering, real-time and pencil-drawing combined style, with a variety of different styles of series together in fine animation short film. This will become a successful example of making public welfare propaganda films in the form of animation, reflecting the advantages of digital technology and computer software technology in animation expression techniques, thus guiding relevant learners and practitioners in the industry. To promote the formation and development of animation industry has a positive significance.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J959;TP391.41
本文编号：2201079
[Abstract]:Animation art is a new art form, its creation and realization process combines the technical means with the artistic creation organically, and has experienced the creative idea, the role setting, the background setting, the software application and the late synthesis and so on many processes. It contains a certain knowledge of animation, animation technology and artistic creation, this aspect of research has become one of the foothold of this paper. With the development of computer technology, animation software, including Flash, has been widely used in the field of animation. Traditional animators can make full use of the fusion and assistance of various animation software to create animation works of different styles. Great success has been achieved in application, which undoubtedly introduces the original computer software design to the new direction of development. From the point of view of the production process of animation art, the realization of animation by animation software is not only limited to the scope of software application, but also shows a trend of diversification in the way of expression and means of expression. The case of "tax publicity film", which is a typical case in which animation software technology is integrated into public welfare propaganda film, is a typical case of animation software technology integrated into public welfare propaganda film, and the background of its creation is that the creation and practice process of this case coincide with the current art law. The research of realizing process and technical form needs to form a common idea and creation rule, which will lay a solid foundation for the subsequent creation. It is also an important opportunity to study animation technology from a new angle, which has great theoretical value. In order to provide experience and guidance for the creation of similar projects in the future, the author sets up the "tax Public interest Promo" project. Through the analysis of the existing similar projects, summed up the advantages and disadvantages to clear the train of thought. In the specific research process, the creation and realization of the project of "tax Public interest Promoter" is taken as the main research object, and the research on its early conception, intermediate production and post-synthesis is carried out in order to find the corresponding universal law and common knowledge. In order to achieve the research goal better, the author introduced the literature method, the comparative research method, the case analysis method and so on, through their own analysis, From the design point of view, understand the traditional animation techniques and advanced software technology combined with animation production method. Through the combination of Flash software, Photoshop, drawing software SAI, 3D software Swift and real film, in the production of "tax Public interest Promoter", this paper analyzes how to use Flash software to produce traditional two-dimensional style, ink style, etc. Three-dimensional rendering, real-time and pencil-drawing combined style, with a variety of different styles of series together in fine animation short film. This will become a successful example of making public welfare propaganda films in the form of animation, reflecting the advantages of digital technology and computer software technology in animation expression techniques, thus guiding relevant learners and practitioners in the industry. To promote the formation and development of animation industry has a positive significance.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J959;TP391.41
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