移动社交软件隐私安全对使用意愿的影响因素研究

发布时间：2018-08-27 15:55

【摘要】：[目的/意义]随着移动社交软件用户量的增加和功能的丰富,其用户使用过程中引发的隐私安全问题越来越引起关注。移动社交软件隐私安全对使用意愿的影响因素研究,将对社交软件服务商完善功能和行业部门加强对隐私安全的监管起到积极的推动作用。[方法/过程]基于信息生态视角建立移动社交软件隐私安全对使用意愿的影响因素模型,运用结构方程实证研究方法对模型的适用性进行检验。[结果/结论]信息内容安全是用户愿意使用移动社交软件的最关键影响因素,其次是信息人素质和信息环境对使用态度也产生正向影响,移动社交软件使用态度对使用意愿产生正向影响,而信息技术对使用态度的影响并不明显。
[Abstract]:With the increase of the number of mobile social software users and the enrichment of their functions, the privacy security problems caused by the users' use have attracted more and more attention. The study on the influence factors of mobile social software privacy security on the willingness to use will play a positive role in improving the function of social software service providers and strengthening the supervision of privacy security in the industry sector. [methods] based on the view of information ecology, the model of influencing factors of privacy security of mobile social software on willingness to use was established, and the applicability of the model was tested by using structural equation empirical research method. [results / conclusion] Information content security is the most critical factor affecting users' willingness to use mobile social software, followed by the positive impact of information person quality and information environment on their attitudes to use. The use attitude of mobile social software has a positive effect on the willingness to use, but the effect of information technology is not obvious.
【作者单位】：吉林大学管理学院;
【基金】：国家自然科学面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(项目编号:71673108) 吉林大学哲学社会科学研究重大课题培育项目“互联网+”驱动传统产业创新发展路径及产业创新生态体系构建研究(项目编号:2015ZDPY13)和吉林大学高峰学科(群)建设项目研究成果之一
【分类号】：TP309

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