市场经济模式下互联网对中医师诊疗服务的探讨及“寻找中医”APP的开发

发布时间：2018-10-26 16:24

【摘要】：目的:本文从近现代中国中医政策发展历程、以市场经济为主导的中医药发展、互联网的应用情况、移动互联网结合中医药服务产业这四个方面,讨论中医药发展的过去情况、现实状况和今后趋势。背景:从历史当中可以发现,中医药的发展受到过挫折、走过弯路,而现今还是很有市场,体现其强大的实用价值。中医药作为一门学科,现今的发展套路是规范化、唯一化。在特定的历史时期,规范化、唯一化作为一种管制性、计划性的发展手段,是很有必要的。随着时代的发展,互联网技术的应用,现阶段规范化、唯一化或许不利于中医药的发展,中医药的发展应该是灵活化、多样化,突破管制和计划。突破管制和计划的坏处就在于容易引起行业混乱,进而损害中医药服务的供体和受体的实际利益。结论:现今利用移动互联网技术下的大数据工具,理应可以为中医药的灵活化、多样化发展方向提供参考,保驾护航。在突破了管制和计划之后,中医药的发展就实现了市场化,而互联网的大数据采集、整理功能可以为中医药发展提供较为直观的市场数据,帮助中医药发展在对应广大普通民众的切实需求时可以做到趋利避害,更大地体现中医药技术的实用价值。
[Abstract]:Objective: this paper discusses the past development of Chinese medicine from four aspects: the development of Chinese medicine policy in modern China, the development of traditional Chinese medicine with market economy as the leading factor, the application of the Internet, and the combination of the mobile Internet with the traditional Chinese medicine service industry. Reality and future trends. Background: from history, we can find that the development of traditional Chinese medicine has suffered setbacks, gone through detours, but now there is still a market, reflecting its strong practical value. Chinese medicine as a discipline, the development of the current routine is standardized, unique. In the specific historical period, it is very necessary to standardize and only turn it into a kind of regulatory and planned development means. With the development of the times, the application of Internet technology, the standardization and uniqueness of the present stage may not be conducive to the development of traditional Chinese medicine. The development of traditional Chinese medicine should be flexible, diversified, break through the regulation and plan. The disadvantage of breaking through regulation and planning is that it can easily cause confusion in the industry, and then damage the actual interests of the donors and recipients of traditional Chinese medicine (TCM) services. Conclusion: the use of big data's tools under mobile internet technology should be helpful for the flexible and diversified development of Chinese medicine. After breaking through the regulations and plans, the development of traditional Chinese medicine has been market-oriented, and big data of the Internet can provide more intuitive market data for the development of traditional Chinese medicine by collecting and arranging functions. To help the development of Chinese medicine in response to the practical needs of the masses of ordinary people can achieve advantages and avoid disadvantages, more reflect the practical value of traditional Chinese medicine technology.
【学位授予单位】：广州中医药大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56;R2-03

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