基于增强现实的交互式楼盘演示设计及用户体验研究
发布时间：2019-06-01 10:19
【摘要】：楼盘演示作为售楼中的必要环节,其演示方式从平面图到三维沙盘,再到虚拟模型,已经越来越立体化数字化。而增强现实作为当下最为火爆的技术手段,已经在广告、游戏、教育等多个领域催化出了具有一定用户量级的产品,且随着技术水平不断提升,以及移动终端的计算能力不断加强,增强现实类产品也越发的精致。在这样的背景下本文通过发掘现实需求,将增强现实技术与楼盘销售相结合,不仅要开发出基于增强现实的交互式楼盘演示设计产品,更注重在产品实现过程中的交互设计研究。基于增强现实的交互式楼盘演示设计是通过需求分析和交互设计原则来指导进行的,其需求又细分为用户需求、场景需求和功能需求,用户需求包括销售人员的需求、开发商的需求和购房者的需求。在目标的人群确定之后还要考虑到目标人群的使用场景并根据以上的讨论发掘出交互式楼盘应该具备的功能需求。其次又通过对于二维交互设计原则经验的继承,结合应用实例总结出了面向增强现实应用的三大交互设计原则。通过需求和原则的探析进而去指导交互方式、交互流程和交互界面的实现。基于增强现实的交互式楼盘演示设计的实现,制作有效的识别图并以识别图为基础进行小区和楼盘建模,然后利用vuforia的sdk进行跟踪注册,将模型匹配在手机摄像头捕捉的识别图上并显示在移动端屏幕中,同时考虑到楼盘销售的特殊性又添加了第一人称漫游功能,最后通过unity脚本程序实现了单指旋转,双指放大缩小与半圆滑动等交互方式从定性定量、行为态度、用户场景和产品阶段四个角度的两个角度选择了用户体验测试方法,采用启发式评估的方式进行可用性测试,通过评估任务来表现设计产品的可用性发掘问题,并得出改进方向,使用面对面访谈的形式进行趣味性测试,从使用者的主观态度出发总结设计产品的趣味性综上所述,基于增强现实的交互式楼盘演示设计,将全新的技术与房地产领域相结合,并凭借着科学有效的交互研究与交互设计,以提高该设计作品的可用性与趣味性。
[Abstract]:As a necessary link in the sale of real estate, the demonstration mode has been more and more three-dimensional digitization from the plan view to the three-dimensional sand table, and then to the virtual model. As the most popular technical means at present, augmented reality has catalyzed products of certain user order in many fields, such as advertising, games, education and so on, and with the continuous improvement of technical level, As well as the mobile terminal computing power continues to strengthen, augmented reality products are becoming more and more exquisite. In this context, by exploring the real demand, this paper combines augmented reality technology with real estate sales, and not only develops interactive real estate demonstration design products based on augmented reality. Pay more attention to the research of interaction design in the process of product implementation. Interactive real estate demonstration design based on augmented reality is guided by requirements analysis and interaction design principles, and its requirements are subdivided into user requirements, scene requirements and functional requirements, including the needs of salespeople. The demand of developers and buyers. After the target population is determined, the usage scenario of the target population should be taken into account and the functional requirements of the interactive real estate should be explored according to the above discussion. Secondly, through the inheritance of the experience of two-dimensional interaction design principles, combined with an application example, three interactive design principles for augmented reality applications are summarized. Through the analysis of requirements and principles, and then guide the realization of interaction mode, interaction process and interaction interface. Based on the realization of interactive real estate demonstration design based on augmented reality, the effective identification diagram is made and the cell and building modeling is carried out on the basis of the recognition diagram, and then the sdk of vuforia is used to track and register. The model is matched on the recognition diagram captured by the mobile phone camera and displayed in the mobile screen. At the same time, considering the particularity of the real estate sales, the first person roaming function is added. Finally, the single finger rotation is realized through the unity script program. The user experience test method is selected from the four angles of qualitative and quantitative, behavioral attitude, user scene and product stage, and heuristic evaluation is used to test the availability of the interaction between double finger magnification and reduction and semicircular sliding. Through the evaluation task to express the usability of the design product to explore the problem, and get the direction of improvement, using the form of face-to-face interviews for interest testing, from the subjective attitude of the user to sum up the design of the product interesting to sum up, The interactive real estate demonstration design based on augmented reality combines the new technology with the real estate field, and with the scientific and effective interaction research and interaction design, in order to improve the availability and interest of the design work.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP391.9
本文编号：2490195
[Abstract]:As a necessary link in the sale of real estate, the demonstration mode has been more and more three-dimensional digitization from the plan view to the three-dimensional sand table, and then to the virtual model. As the most popular technical means at present, augmented reality has catalyzed products of certain user order in many fields, such as advertising, games, education and so on, and with the continuous improvement of technical level, As well as the mobile terminal computing power continues to strengthen, augmented reality products are becoming more and more exquisite. In this context, by exploring the real demand, this paper combines augmented reality technology with real estate sales, and not only develops interactive real estate demonstration design products based on augmented reality. Pay more attention to the research of interaction design in the process of product implementation. Interactive real estate demonstration design based on augmented reality is guided by requirements analysis and interaction design principles, and its requirements are subdivided into user requirements, scene requirements and functional requirements, including the needs of salespeople. The demand of developers and buyers. After the target population is determined, the usage scenario of the target population should be taken into account and the functional requirements of the interactive real estate should be explored according to the above discussion. Secondly, through the inheritance of the experience of two-dimensional interaction design principles, combined with an application example, three interactive design principles for augmented reality applications are summarized. Through the analysis of requirements and principles, and then guide the realization of interaction mode, interaction process and interaction interface. Based on the realization of interactive real estate demonstration design based on augmented reality, the effective identification diagram is made and the cell and building modeling is carried out on the basis of the recognition diagram, and then the sdk of vuforia is used to track and register. The model is matched on the recognition diagram captured by the mobile phone camera and displayed in the mobile screen. At the same time, considering the particularity of the real estate sales, the first person roaming function is added. Finally, the single finger rotation is realized through the unity script program. The user experience test method is selected from the four angles of qualitative and quantitative, behavioral attitude, user scene and product stage, and heuristic evaluation is used to test the availability of the interaction between double finger magnification and reduction and semicircular sliding. Through the evaluation task to express the usability of the design product to explore the problem, and get the direction of improvement, using the form of face-to-face interviews for interest testing, from the subjective attitude of the user to sum up the design of the product interesting to sum up, The interactive real estate demonstration design based on augmented reality combines the new technology with the real estate field, and with the scientific and effective interaction research and interaction design, in order to improve the availability and interest of the design work.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP391.9
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