视觉文化视阈下AR图像传播的本质、特征及运用分析
发布时间：2019-08-05 15:21
【摘要】：AR图像传播日益升温,它在为多种产业引导未来方向方面的优势不容置疑。但是从其图像性质而言,AR图像传播有双面性,文章将AR图像置于视觉文化的视阈下进行分析,指出AR图像的实质是营建了观看主体与客体混合的空间,从而修改了观看的概念。它颠覆了传统的观看范式,以全息在场的体验以及空间的变形使观者沉浸其中,从而以真实性替代了事实,这是其传播的特点,也是传播困境的渊源。在"体验"式传播、"娱乐"化传播以及"互动"化传播中,AR图像传播具有优势,同时也带来传播的危机,需要注意防范。
[Abstract]:AR image communication is heating up day by day, and its advantages in guiding the future direction for a variety of industries are beyond doubt. However, from the point of view of its image properties, AR image propagation has two sides. In this paper, the AR image is analyzed under the visual culture threshold, and it is pointed out that the essence of AR image is to build a mixed space between viewing subject and object, thus modifying the concept of viewing. It subverts the traditional viewing paradigm and immerses the viewer with the experience of holographic presence and the deformation of space, thus replacing the facts with authenticity, which is the characteristic of its communication and the origin of the communication dilemma. In the "experience" communication, "entertainment" communication and "interactive" communication, AR image communication has advantages, but also brings the crisis of communication, need to pay attention to prevention.
【作者单位】： 浙江工商大学人文与传播学院;
【基金】：全国哲学社会科学课题(16FXW006)的阶段性成果
【分类号】：TP391.9
，
本文编号：2523198
[Abstract]:AR image communication is heating up day by day, and its advantages in guiding the future direction for a variety of industries are beyond doubt. However, from the point of view of its image properties, AR image propagation has two sides. In this paper, the AR image is analyzed under the visual culture threshold, and it is pointed out that the essence of AR image is to build a mixed space between viewing subject and object, thus modifying the concept of viewing. It subverts the traditional viewing paradigm and immerses the viewer with the experience of holographic presence and the deformation of space, thus replacing the facts with authenticity, which is the characteristic of its communication and the origin of the communication dilemma. In the "experience" communication, "entertainment" communication and "interactive" communication, AR image communication has advantages, but also brings the crisis of communication, need to pay attention to prevention.
【作者单位】： 浙江工商大学人文与传播学院;
【基金】：全国哲学社会科学课题(16FXW006)的阶段性成果
【分类号】：TP391.9
，
本文编号：2523198
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