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The Determinants of Electronic Commerce Adoption among Manuf

发布时间:2021-06-08 10:46
  印度尼西亚互联网和智能手机的普及率不断提高,致使印尼消费者越来越多地在网上购买产品。在过去几年中,印度尼西亚的销售和购买在很大程度上受到互联网和电子商务(电子商务)的影响。这一结果与Statista(2017)的报告一致,即亚洲地区的电子化发展迅猛,在线零售市场增速最快的是印尼,印度,墨西哥和中国。电子商务使他们能够比较产品和价格,不会浪费太多时间获取信息。通过这种更简单的过程购买产品,消费者可以节省大量时间来完成其他任务。产品的生产过程一般集中于生产产品,配送货品至店铺,卖家,合作伙伴和分销商以及吸引顾客购买产品。然而,随着电子商务的出现,制造商不仅可以向商店/销售商/合作伙伴/分销商销售商品,而且还可以直接向消费者销售产品并扩大其市场。根据Forres ter Research(2017)的数据,43%的买家更愿意直接从品牌商购买产品,而不是销售它的经销商,而且20%的买家愿意支付多一些的钱这样做。然而,印度尼西亚中小制造业企业不太愿意把握电子商务的机会,而且促使他们应用电子商务的决定性因素仍不确定。本研究首先探讨和比较了现有的理论和模型,以及与电子商务采用相关的文献综述。本研究的... 

【文章来源】:对外经济贸易大学北京市 211工程院校 教育部直属院校

【文章页数】:138 页

【学位级别】:博士

【文章目录】:
摘要
Abstract
List of abbreviations
Chapter 1 Introduction
    1.1 Research Importance
    1.2 Research Objectives
    1.3 Research Questions
    1.4 Contribution of The Study
    1.5 Structure of The Thesis
Chapter 2 Literature Review
    2.1 Contextual Background
    2.2 Importance of Manufacturing Small and Medium Enterprises(SMEs)in Indonesia
        2.2.1 Overview of Indonesia
        2.2.2 The definition of Small and Medium-sized Enterprises in Indonesia
        2.2.3 The Role of Manufacturing Industry in Indonesian Economy
    2.3 Information and Communication Technologies(ICTs)and E-commerce
        2.3.1 ICT and E-commerce in Indonesia
        2.3.2 The Growth of Internet Users in Indonesia
        2.3.3 E-commerce in Indonesian Manufacturing Industries
    2.4 Theoretical Background
        2.4.1 Definition of Electronic Commerce(E-Commerce)
        2.4.2 Review of Technology Adoption Theories and Models
        2.4.3 Comparison of Technology Adoption Theories or Models
        2.4.4 Previous Studies of Technology Adoption(DOI& TOE)
    2.5 Studies on Determinants of E-Commerce Adoption
        2.5.1 Technological Context
        2.5.2 Organizational Context
        2.5.3 Environmental Contexts
    2.6 Studies on The Determinants of E-commerce Adoption in Manufacturing SMEs
Chapter 3 Conceptual Framework and Hypothesis
    3.1 The Proposed Conceptual Framework
    3.2 Hypotheses
        3.2.1 Technological Context(H1 to H5)
        3.2.2 Organizational Context(H6 to H11)
        3.2.3 Moderating Variables(H12& H13)
Chapter 4 Research Data and Methodology
    4.1 Research Methodology
    4.2 Target Population and Sample Size
    4.3 Questionnaire Development
        4.3.1 Summary of Research Constructs and Measures in the Questionnaire
        4.3.2 Ethical Consideration
        4.3.3 Pilot Study
        4.3.4 Administering The Questionnaire
        4.3.5 Response Rate
        4.3.6 Non Response Bias
        4.3.7 Dependent Variables and Measurement
        4.3.8 Independent Variables and Measurement
        4.3.9 Moderating Variables and Measurement
        4.3.10 Control Variables and Measurement
    4.4 Data Quality
Chapter 5 Data Analysis
    5.1 Data Preparation and Collection Process
    5.2 Pre-analysis Data Processing
    5.3 Normality Test
    5.4 Multicollinearity and Singularity
    5.5 Regression Analysis- Logistic Regression
    5.6 Regression Results and Hypotheses Testing
Chapter 6 Discussion,Implications& Conclusion
    6.1 Discussion
    6.2 Respondents General Characteristics
    6.3 Current Level of E-commerce
    6.4 The determinants of E-commerce Adoption among Manufacturing SMEs
        6.4.1 Technological Context
        6.4.2 Organizational Context
        6.4.3 Moderating Variables
    6.5 Contribution of This Study
        6.5.1 Theoretical Contribution
        6.5.2 Managerial Contribution
    6.6 Limitation and Future Research
    6.7 Conclusion
References
Appendix
Acknowledgements
Personal Resume



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