俄罗斯电子商务发展问题与对策分析
发布时间：2021-11-11 11:49
电子商务在经济增长中的作用不断增加。电子商务有助于全球化和信息化,是全球经济发展的主要趋势之一。目前,俄罗斯的电子商务市场正处于集约发展阶段,这取决于一些限制和刺激因素。所选研究课题的相关性在于及时研究电子商务发展在全球方面的重要性,了解其当前状态,以对未来情况提前预测,确定俄罗斯参与国际电子商务的参与程度,寻找加强和快速发展的最佳途径,因为这对国家融入全球贸易关系体系起着非常重要的作用。本文主要目的是研究和分析俄罗斯电子商务市场,找到存在的问题和对策,提出未来的发展战略。在本研究过程中,提出了俄罗斯电子商务市场的发展现状、对策、影响因素和现状。本论文的研究方法包括:文献和数据资料整理、访谈法和比较分析。在研究过程中,对俄罗斯电子商务专家进行了二十次访谈,对当前俄罗斯电子商务市场的发展问题和对策提出了看法,发现了俄罗斯电子商务发展的阻碍因素。如今中国是全球电子商务的领导者,为现在和未来的全球零售趋势奠定了基准。论文对中俄电子商务的现状进行了比较分析,研究了两国电子商务的现状,确定了两国电子商务存在的差别。根据比较分析和访谈的结果,再加上先前的研究和当前的统计数据,作者建议制定俄罗斯电子...
【文章来源】：大连海事大学辽宁省 211工程院校
【文章页数】：72 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
CHAPTER 1 INTRODUCTION
1.1 Research background and significance
1.2 The content of the thesis
1.3 Research methodology
1.4 Research objectives
CHAPTER 2 LITERATURE REVIEW
2.1 Electronic commerce in Russia
2.2 Influence factors of e-commerce development
2.3 Summary and comment on the literature
CHAPTER 3 DEVELOPMENT STATUS AND MAIN PROBLEMS OF E-COMMERCE INRUSSIA
3.1 Internet application in Russia
3.2 Development process of electronic commerce in Russia
3.3 Development status of electronic commerce in Russia
3.4 Main electronic commerce platforms in Russia
3.5 Experts' opinion on development status and main problems of e-commerce in Russia
3.5.1 Sample description
3.5.2 Results
3.6 Main problems and specifity of electronic commerce in Russia
3.6.1 Underdeveloped delivery service system
3.6.2 Underutilized online payment system
3.6.3 Consumers' distrust
CHAPTER 4 COMPARATIVE ANALYSIS OF ELECTRONIC COMMERCE MARKETBETWEEN RUSSIA AND CHINA
4.1 Current situation on China-Russian e-commerce market
4.2 The difference in e-commerce market between China and Russia
4.3 Electronic commerce in China as a benchmark for development of the electroniccommerce market in Russia
CHAPTER 5 COUNTERMEASURES FOR THE ELECTRONIC COMMERCE MARKETIN RUSSIA
5.1 Key factors of developing strategy for the Russian electronic commerce market
5.2 Legislation improvement
5.2.1 Developing of electronic commerce legal regulation
5.2.2 Enhancement of consumer rights protection
5.3 E-commerce infrastructure enhance
5.3.1 External infrastructure improvement
5.3.2 Logistics system development
5.3.3 Online payment development
5.3.4 Increase of government investment
5.4 Promotion of electronic commerce industry
5.5 Improvement of local marketplaces
5.6 Cross-border e-commerce development
CONCLUSION
References
Appendix A Experts' profile
Appendix B List of interview questions
Acknowledgement
详细摘要
本文编号：3488805
【文章来源】：大连海事大学辽宁省 211工程院校
【文章页数】：72 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
CHAPTER 1 INTRODUCTION
1.1 Research background and significance
1.2 The content of the thesis
1.3 Research methodology
1.4 Research objectives
CHAPTER 2 LITERATURE REVIEW
2.1 Electronic commerce in Russia
2.2 Influence factors of e-commerce development
2.3 Summary and comment on the literature
CHAPTER 3 DEVELOPMENT STATUS AND MAIN PROBLEMS OF E-COMMERCE INRUSSIA
3.1 Internet application in Russia
3.2 Development process of electronic commerce in Russia
3.3 Development status of electronic commerce in Russia
3.4 Main electronic commerce platforms in Russia
3.5 Experts' opinion on development status and main problems of e-commerce in Russia
3.5.1 Sample description
3.5.2 Results
3.6 Main problems and specifity of electronic commerce in Russia
3.6.1 Underdeveloped delivery service system
3.6.2 Underutilized online payment system
3.6.3 Consumers' distrust
CHAPTER 4 COMPARATIVE ANALYSIS OF ELECTRONIC COMMERCE MARKETBETWEEN RUSSIA AND CHINA
4.1 Current situation on China-Russian e-commerce market
4.2 The difference in e-commerce market between China and Russia
4.3 Electronic commerce in China as a benchmark for development of the electroniccommerce market in Russia
CHAPTER 5 COUNTERMEASURES FOR THE ELECTRONIC COMMERCE MARKETIN RUSSIA
5.1 Key factors of developing strategy for the Russian electronic commerce market
5.2 Legislation improvement
5.2.1 Developing of electronic commerce legal regulation
5.2.2 Enhancement of consumer rights protection
5.3 E-commerce infrastructure enhance
5.3.1 External infrastructure improvement
5.3.2 Logistics system development
5.3.3 Online payment development
5.3.4 Increase of government investment
5.4 Promotion of electronic commerce industry
5.5 Improvement of local marketplaces
5.6 Cross-border e-commerce development
CONCLUSION
References
Appendix A Experts' profile
Appendix B List of interview questions
Acknowledgement
详细摘要
本文编号：3488805
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