以顾客需求为导向的ME工程项目质量改进

发布时间：2018-02-05 17:28

本文关键词： 房地产顾客需求工程质量改进质量屋　出处：《北京工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：房地产行业是关乎到国计民生重要行业，是国民经济的重要支柱。如今我国房地产行业已进入下半场，之前的那个只要有地就有暴利，只要有房胜似银行的时代已经过去。那些资金不强、管理不善的开发商陆续破产或被吞并，那么如何能在地产行业的下半场站稳脚跟，赢得一份市场呢？良好的房屋开发质量是一个房地产企业的立足之本，在房地产行业我们更把这种质量延展定义为房产的品质。房屋作为一种商品，，这种品质是应以客户需求为导向的。我国各房企的工程管理没有固定模式，多以达到国家规范为依据，按图施工为工作方法。工程管理缺乏主动性、站在客户角度的思考力与实现产品的溢价能力，将工程质量仅仅定义为基本实现规范要求的质量。本人认为，在达到规范要求的基础上实现客户对房地产项目质量的认可才能最终实现打造高品质地产项目，从而提高企业的竞争力，实现产品的溢价、客户的忠诚与追捧，打造企业的良好品牌。本文通过研究，力求通过以客户为导向意识改善工程质量。
[Abstract]:Real estate industry is an important industry related to the national economy and people's livelihood, is an important pillar of the national economy. Now China's real estate industry has entered the second half, the previous one as long as there is huge profits. As long as the days of having a home are better than a bank, where the capital is weak and the mismanaged developers are going bankrupt or swallowed up, how can they gain a foothold in the second half of the property industry and win a market? Good quality of housing development is the basis of a real estate enterprise. In the real estate industry, we define this quality as the quality of real estate. Housing as a commodity. This quality should be customer-oriented. There is no fixed mode of engineering management in China's housing enterprises, most of them are based on the national norms, according to the drawing construction as the working method, the project management is lack of initiative. Standing in the customer's perspective of thinking power and the ability to achieve the premium of the product, the quality of the project is defined as the quality of the basic requirements of the specification. In order to achieve the quality of real estate projects on the basis of achieving the standard requirements of the recognition of the quality of real estate projects can ultimately achieve the creation of high-quality real estate projects, thereby improving the competitiveness of enterprises, to achieve the premium of products, customer loyalty and pursuit. This paper tries to improve the engineering quality through customer-oriented consciousness.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU712.3

【参考文献】