基于商业逻辑的城市商业中心建筑设计方法研究

发布时间：2018-04-15 12:16

本文选题：商品交易 + 商业中心　；参考：《清华大学》2013年硕士论文

【摘要】：商业是城市中最活跃的元素之一。在当今社会，消费已成为一种文化的象征，同时也是城市活力的重要源泉。并且随着近年来房地产投资的逐步专业化和资产化，商业地产也逐渐成为房地产开发领域的热点。与其他大型公共建筑不同，商业中心从诞生之日起就是一种目标明确的建筑类型，即作为商品交易服务的场所，其设计开发完全基于商业的需求而发展演变。在现代社会中，工业化的大规模生产带来了大量的“冗余商品”，使得人们得以在满足基本生活需求之外开始无节制地进行消费，可以说购物者的冲动消费构成了现代商业繁荣的基础。这种购物者消费模式的转变带来的是商业中心设计建造的根本性变化。尤其在今天电子商务的冲击下，商业中心寻求变革的趋势更为明显。因此，商业中心设计的核心任务就是根据现实中商品交易的规律和消费者的购物心理，对人们原本无序的冲动型消费进行有目的的组织与引导，并在过程中不断地制造新的购买欲望，最终促成更多交易活动的完成。基于以上背景，本文在总结既有研究成果的基础上，，试图回到商业建筑的本义来重新梳理与解读商业中心的设计，突出强调商品交易对于商业中心设计的决定意义与作用。研究中根据商品交易的过程与消费者的购买行为，将商业中心的设计体系归纳为“场地规划—聚集；建筑流线—流动；商家店铺—消费”三个层面，每一部分都与商品交易的特定流程与活动相对应，同时在相应的建筑空间中作出针对性的设计。此外，研究中还涉及到与商业中心设计、开发、运营相关的经济学规律，以此来理解、指导与优化相应的建筑设计，包括地段的选址、业态的组合、空间的配比、吸引力的营造等，使经验性的商业建筑设计可以被合理地总结、分析与解释。
[Abstract]:Business is one of the most active elements in the city.In today's society, consumption has become a symbol of culture, but also an important source of urban vitality.With the gradual specialization and capitalization of real estate investment in recent years, commercial real estate has gradually become a hot spot in the field of real estate development.Different from other large public buildings, the commercial center is a kind of building type with a clear goal from the day of its birth, that is, as a place for commodity trading and service, its design and development is completely based on the commercial needs and evolves.In modern society, the mass production of industrialization has resulted in a large number of "redundant goods", allowing people to begin to consume without restraint in addition to meeting their basic living needs.It can be said that shoppers' impulsive consumption forms the basis of modern commercial prosperity.This shift in shoppers' consumption patterns has brought about a fundamental change in the design and construction of business centres.Especially under the impact of e-commerce today, the trend of business center seeking change is more obvious.Therefore, the core task of business center design is to organize and guide people's original disorder impulse consumption according to the law of commodity trading and the shopping psychology of consumers.And in the process of creating a new desire to purchase, and ultimately facilitate more transactions to complete.Based on the above background, this paper, on the basis of summarizing the existing research results, attempts to go back to the original meaning of commercial architecture to rearrange and interpret the design of commercial center, emphasizing the decisive significance and role of commodity trading for the design of commercial center.According to the process of commodity trading and the purchasing behavior of consumers, the design system of commercial center is summarized as "site planning-gathering, building streamline-flow, merchant-shop-consumption".Each part corresponds to the specific flow and activity of commodity trading, and the corresponding design is made in the corresponding building space.In addition, the research also involves the economic laws related to the design, development and operation of the commercial center to understand, guide and optimize the corresponding architectural design, including location selection, combination of the location of the site, combination of the form of the business, and the proportion of the space.The construction of attraction makes the empirical commercial architecture design reasonable summary, analysis and explanation.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247

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