大型商业综合体的内部空间导向研究

发布时间：2018-05-05 00:23

本文选题：商业综合体 + 内部空间　；参考：《湖南师范大学》2013年硕士论文

【摘要】：商业综合体是一种以服务消费者为中心同时倡导体验经济消费新的商业经济形态下的产物,该新的经济消费理念使得消费者在购物的同时,获得精神层面享受的消费过程。作为新经济形态商业的载体,大型商业购物中心包含了复杂的空间设计方式和业态的有机组合,而当前商业建筑的总体趋势是,功能日趋多样化、集成化,随着土地价格、商业竞争等外部因素的影响,当代商业建筑愈来愈呈现出大型化、综合化的发展趋势。同时,依附于地铁等城市重大基础设施建设的地下商业空间开发也越来越普遍,在商业资源集聚、商业开发效益增加的背后,空间导视问题却愈发凸显。因此,创造良好的人性化的商业导向空间,能让消费者易于使用、乐于购物,从而产生比较好的社会和环境效益,又能满足业主最大限度地赚取商业利润,从而产生较佳的经济效益,便上升为具有共性的社会需求。同时,在突发灾难的情况下,良好的商业导向空间还能迅速的疏散人群,把人员伤亡的数值降到最低。本论文以商业购物中心的内部空间导向性作为研究对象,多层次多角度地从人的视觉、消费心理学的认知入手,系统分析了现代商业空间中导向设计的理论基础和人文背景,对国内外商业综合体发展现状进行分析研究,结合市内环境导向性设计相关因素的探析,研究消费者在购物中心的行为心理学与导向性关系,最后得出符合消费者需求的空间导向性设计手法并使研究结果能够对商业室内环境设计和实践具有一定的理论指导意义,提升商业内部空间设计水平的同时也构建符合现代消费者需求的消费环境。
[Abstract]:Commercial complex is a kind of product which takes serving consumers as the center and advocates the experience economy consumption under the new commercial economic form. The new economic consumption concept makes consumers obtain the consumption process of spiritual enjoyment while shopping. As the carrier of the new economic form of commerce, the large-scale commercial shopping center contains the complex space design mode and the organic combination of the trade pattern, but the general trend of the current commercial building is that the function is becoming more and more diversified and integrated, with the land price, With the influence of external factors such as commercial competition, the development trend of modern commercial buildings is becoming larger and more comprehensive. At the same time, the underground commercial space development, which depends on the construction of major infrastructure, such as subway, is becoming more and more common. Therefore, creating a good humanized business-oriented space can make consumers easy to use and enjoy shopping, thus generating better social and environmental benefits, and satisfying the needs of owners to maximize their business profits. Thus producing better economic benefits, will rise to a common social demand. At the same time, in the case of sudden disasters, good commercial space can also quickly evacuate people, reducing the number of casualties to the minimum. This paper takes the interior space orientation of the commercial shopping center as the research object, starting with the cognition of human vision and consumer psychology, systematically analyzes the theoretical foundation and the humanistic background of the guiding design in the modern commercial space. Based on the analysis of the development situation of domestic and foreign commercial complexes and the analysis of the factors related to the urban environment oriented design, the relationship between consumer behavioral psychology and orientation in shopping centers is studied. Finally, the author draws the conclusion that the spatial oriented design method that meets the needs of consumers and makes the research results have certain theoretical guiding significance to the commercial indoor environment design and practice. To improve the level of commercial interior space design, but also to build a modern consumer needs of the consumer environment.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247

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