南通某建筑施工公司海外发展战略研究

发布时间：2018-05-14 12:32

本文选题：建筑企业 + 发展战略　；参考：《复旦大学》2013年硕士论文

【摘要】：在经济全球化的时代背景下,国内建筑施工企业纷纷走出国门,参与到国际市场竞争去。而随着知识化、信息化、技术化的加速发展,建筑施工企业的发展环境在国际市场上更趋复杂,大大增加了风险性,完全打乱了企业原有的竞争条件。企业发展战略就是每个企业发展的思路、谋略与方向,是企业发展的灵魂与纲领,对企业生存与发展具有至关重要的意义。建筑施工企业走出去,必须建立科学合理的海外发展战略。本文以南通建筑工程总承包有限公司旗下的全资海外子公司为实证案例研究,应用战略管理的理论和方法,结合建筑行业海外发展的企业内部资源与外部环境的实际情况,为南通建筑工程总承包有限公司旗下的全资海外子公司拟定了一套系统的的海外发展战略。此系统的海外发展战略包括海外公司的发展层次和阶段、解决近期、中期、长期发展的命题,海外公司的业务发展战略,解决要做什么的命题,海外公司的市场发展布局战略,解决去哪里做的命题,海外公司的发展模式设计,解决海外公司如何发展的命题,海外公司的战略保障性措施设计,解决的则是海外公司如何保证战略落地的命题。本文共分为六章,第一章是绪论,介绍了本文研究的背景、研究的意义,研究的内容和研究的框架；第二章是宏观环境和行业环境分析,包括建筑市场海外环境分析、当前建筑施工企业海外发展面临的政策和挑战、对外承包工程的商业模式、对外承包工程的核心竞争力；第三章是公司内部情况分析和SWOT分析；第四章是标杆企业海外发展的战略借鉴,借助对中建集团、中信集团发展战略的分析研究,需求自身发展的战略模式；第五章是公司海外发展战略确定,通过对公司整体战略的分析对公司海外发展战略的内容与布置进行具体策略研究；第六章是海外发展业务拓展战略实施的具体措施；第七章是结论与展望。
[Abstract]:Under the background of economic globalization, domestic construction enterprises go abroad one after another to participate in the international market competition. With the rapid development of knowledge, information and technology, the development environment of construction enterprises is more complex in the international market, which greatly increases the risk and completely disrupts the original competitive conditions of the enterprises. Enterprise development strategy is the train of thought, strategy and direction of every enterprise development, is the soul and program of enterprise development, and is of vital significance to the survival and development of enterprise. When the construction enterprises go out, they must establish a scientific and reasonable overseas development strategy. This paper takes the wholly owned overseas subsidiary of Nantong Construction Engineering Co., Ltd. as an empirical case study, applies the theory and method of strategic management, and combines the internal resources and external environment of the overseas development of construction industry. A systematic overseas development strategy has been developed for the wholly owned overseas subsidiaries of Nantong Construction Engineering General Contracting Co., Ltd. The overseas development strategy of this system includes the development level and stage of the overseas company, the proposition of solving the short-term, medium-term and long-term development, the business development strategy of the overseas company, the proposition of what to do, the market development and layout strategy of the overseas company. To solve the problem of where to do, to design the development model of overseas companies, to solve the problem of how to develop overseas companies, to design the strategic safeguard measures of overseas companies, to solve the problem of how to ensure the strategic landing of overseas companies. This paper is divided into six chapters. The first chapter is the introduction, which introduces the background, significance, content and framework of the research. Chapter two is the macro environment and industry environment analysis, including the overseas environment analysis of the construction market. The current overseas development of construction enterprises facing policies and challenges, the business model of foreign contracting projects, the core competitiveness of foreign contracting projects, the third chapter is the company internal situation analysis and SWOT analysis; The fourth chapter is the strategic reference for the overseas development of benchmarking enterprises, with the help of the analysis and research on the development strategy of China Construction Group and CITIC Group, and the strategic model of demand for its own development, the fifth chapter is the determination of the overseas development strategy of the company. Through the analysis of the company's overall strategy, the content and layout of the company's overseas development strategy are studied; the sixth chapter is the specific measures to implement the overseas business development strategy; the seventh chapter is the conclusion and prospect.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

【相似文献】