云南xx建筑公司战略研究

发布时间：2018-06-18 23:57

本文选题：建筑施工企业 + 战略管理　；参考：《云南财经大学》2013年硕士论文

【摘要】：中国经济保持迅速发展的三十多年里，建筑业逐渐发展为国民经济支柱产业之一，经济环境不断变化，而建筑业行业反映不够灵活，尤其是大型施工企业应对市场反映更加缓慢，规模庞大，人员众多，结构复杂，市场适应性的缺点表现的非常突出，云南省xx建筑工程公司(以下简称云南省xx建筑公司)便是其中一家。长期以来，企业向何处去，如何寻找企业的发展方向，如何提高企业对接市场的能力，如何提高企业效益，不仅是行业面临的问题，也是云南省xx建筑公司在发展中要解决的重大问题。本文采用了战略管理研究的经典方法对这个课题进行了研究。首先通过PEST分析法、五力模型、EFE矩阵，对公司外部环境进行了分析和评价。其次，通过对公司内部软件、硬件设施的分析、公司价值链分析和运用IFE矩阵，分析评价了公司的内部环境。然后通过SWOT和QSPM矩阵选择和评价云南省xx建筑公司的发展战略。最后制定了云南省xx建筑公司发展战略，并且给出战略实施的具体策略。通过上述研究，，本文认为：战略管理一种思想，指导企业分析环境，正确预测未来，扬长避短。战略管理是一个系统的、不断变化的管理过程，企业必须注重战略管理来推动企业在发展过程中始终保持竞争力。
[Abstract]:During more than 30 years of rapid economic development in China, the construction industry has gradually developed into one of the pillar industries of the national economy, the economic environment is constantly changing, and the response of the construction industry is not flexible enough. In particular, large construction enterprises are responding more slowly to the market, with large scale, numerous personnel, complex structure, and market adaptability. Yunnan XX Construction Engineering Company (hereinafter referred to as Yunnan XX Construction Company) is one of them. For a long time, where the enterprise goes, how to find the development direction of the enterprise, how to improve the ability of the enterprise to connect with the market, how to improve the efficiency of the enterprise, is not only the problem faced by the industry. Is also Yunnan xx construction company in the development of major problems to be solved. This paper adopts the classical method of strategic management research to study this subject. First, the paper analyzes and evaluates the external environment of the company by pest analysis and EFE matrix. Secondly, through the analysis of the internal software and hardware facilities, the value chain analysis and IFE matrix, the internal environment of the company is analyzed and evaluated. Then through SWOT and QSPM matrix selection and evaluation of xx construction company in Yunnan Province development strategy. Finally, the development strategy of XX Construction Company of Yunnan Province is formulated, and the specific strategy of implementing the strategy is given. Through the above research, this paper holds that strategic management is an idea that can guide enterprises to analyze the environment, correctly predict the future, and take advantage of their advantages and avoid weaknesses. Strategic management is a systematic and constantly changing management process. Enterprises must pay attention to strategic management to promote their competitiveness in the process of development.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

【共引文献】