中建八局钢结构工程公司竞争战略研究

发布时间：2018-06-21 15:36

本文选题：建筑钢构 + 施工企业　；参考：《复旦大学》2013年硕士论文

【摘要】：建筑业对于一个发展中国家来说是国民经济增长的主要引擎之一,为此,我国为了保持GDP持续稳定增长,实现第十二个五年计划确定的经济增长目标,在今后很长一段时期内,仍然会大力进行基础设施建设和城市建设,加快城镇化建设进程。当然,由于我国改革开放以来长期二位数的经济增长,国家基础设施建设和城市建设已经形成相当大的规模,以后的经济增长将逐渐向节能环保、高科技、高附加值方向发展,建设的高峰期在逐步过去,基础设施建设和城市建设也将逐渐转型升级,打造国务院提出的经济升级版。签于此,对于我国的建筑施工企业来说如何选择一条可持续发展之路是当务之急。本文运用战略管理的基本理论,对中建八局钢结构工程公司(以后简称为钢构公司)的竞争战略和实施措施进行了较全面较透彻的研究。论文从钢构公司目前或今后一段时间发展过程中遇到的瓶颈问题着手,应用"PEST"理论模型对目前我国宏观经济环境进行了分析；应用迈克尔·波特的“五种力量模型”对钢构公司所处的建筑行业环境进行了分析；应用杰伊·巴尼基的"VRIO框架理论”对钢构公司的资源和能力进行分析；应用"SWOT分析法”对钢构公司外部环境的机会和威胁、内部环境的优势和劣势进行分析研究,并依此选择钢构公司的总体竞争战略为“市场广覆盖,产品深开发,服务全过程”。并根据确定的钢构公司竞争战略给出了一系列与之匹配的关键实施措施,使企业资源配置更加合理、更加有效的利用；组织结构更加合理；充分发挥企业优势,扬长避短,使企业竞争战略得到顺利实施。为钢构公司管理层进行竞争战略决策和制定各管理职能线上的关键措施提供有价值有意义的参考。
[Abstract]:The construction industry is one of the main engines of national economic growth for a developing country. Therefore, in order to maintain the sustained and stable growth of GDP and to achieve the economic growth target set in the 12th Five-Year Plan, China will be in the future for a long period of time. Will still vigorously carry on the infrastructure construction and the city construction, speeds up the urbanization construction progress. Of course, due to the long-term double-digit economic growth since China's reform and opening up, the national infrastructure construction and urban construction have already formed a considerable scale. In the future, economic growth will gradually develop towards the direction of energy conservation, environmental protection, high technology, and high added value. The peak period of construction is gradually over, infrastructure construction and urban construction will also be gradually transformed and upgraded to create an economic upgrade version proposed by the State Council. Therefore, how to choose a way of sustainable development is an urgent task for Chinese construction enterprises. Based on the basic theory of strategic management, this paper makes a more comprehensive and thorough study on the competitive strategy and implementation measures of the steel structure engineering company of the eighth Bureau of China Construction Corporation (hereafter referred to as the Steel Construction Company). Based on the bottleneck problems encountered in the development of steel construction company at present or in the future, this paper analyzes the macroeconomic environment of our country by using the "pest" theory model. Applying Michael Porter's "five kinds of Force Model" to analyze the construction industry environment of steel construction company, applying Jay Barnicki's "VRIO frame theory" to analyze the resources and ability of steel construction company. This paper analyzes and studies the opportunities and threats of the external environment, the advantages and disadvantages of the internal environment, and selects the overall competitive strategy of the steel construction company as "wide market coverage, deep product development and the whole process of service" by using "SWOT analysis method". According to the determined competition strategy of steel construction company, a series of key implementation measures are put forward to make the allocation of enterprise resources more reasonable and effective, the organization structure more reasonable, the advantage of the enterprise to be brought into full play, and the advantages and disadvantages of the enterprise to be promoted and circumvented. So that the enterprise competitive strategy has been successfully implemented. It provides valuable and meaningful reference for the management of steel construction company to make competitive strategic decision and to make the key measures in each management function line.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

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