房地产开发项目设计阶段成本控制研究

发布时间：2018-07-01 13:36

本文选题：房地产开发项目 + 成本控制　；参考：《中国科学院大学(工程管理与信息技术学院)》2013年硕士论文

【摘要】：我国城市化进程的不断加快以及人们对居住条件的不断提升,使得我国房地产业在近些年来经历了一个快速发展的时期。日趋平均化的利润以及来自国内外市场的冲击和激励竞争给房地产开发企业带来了空前压力,尤其是近年来国家政策对房地产市场宏观调控力度的进一步加大,使得企业资金链受到了严重影响。当前,房地产开发已经达到一个精细化管理阶段,如何有效的进行成本控制是每个开发商都必须面临的问题。房地产商要想获得经营利润,按照“利润=销售收入—成本费用”这一定律,除了利用营销手段提高销售收入以外,还应该降低开发成本,严格控制各项费用支出。设计阶段是房地产开发项目成本可塑性最大的阶段,也是成本控制最有效的阶段。如何有效控制房地产开发项目设计阶段的成本亟待解决。本文针对这一现象,主要进行了以下研究工作：(1)通过阅读大量文献资料、对行业相关人士做调查问卷的基础上,从影响房地产开发项目成本控制的诸多要素中,总结出设计阶段的成本控制是房地产开发项目成本控制的关键；(2)在“限额设计”、“价值工程”“设计标准化”等理论基础上,着重研究设计阶段成本控制的方法和具体落实点；(3)以北京通州万达广场项目为实例,验证了本论文研究成果的有效性。本文针对如何进行房地产开发项目设计阶段成本控制进行了深入的研究,旨在能为房地产企业提供理论和实践应用上的参考。本研究对提高房地产开发企业成本管理水平和利润率,增加企业的经济收入和市场竞争力有着重要意义,也是成本管理理论在工程实践中的有益应用和拓展,并希望能为房地产开发相关企业提供一定的借鉴和指导意义。
[Abstract]:With the acceleration of urbanization and the improvement of living conditions, the real estate industry in China has experienced a period of rapid development in recent years. The increasingly average profits, the impact from the domestic and foreign markets and the incentive competition have brought unprecedented pressure to the real estate development enterprises, especially in recent years, the state policy to the real estate market macro-control efforts to further increase. So that the enterprise capital chain has been seriously affected. At present, real estate development has reached a fine management stage, how to effectively carry out cost control is a problem that every developer must face. In order to obtain operating profit, in accordance with the law of "profit = sales income-cost", in addition to increasing sales income by means of marketing, real estate developers should reduce development costs and strictly control all expenses. The design stage is the stage of maximum cost plasticity and the most effective stage of cost control. How to effectively control the real estate development project design phase of the cost to be solved. This article mainly carries on the following research work in view of this phenomenon: (1) through reading a large amount of literature material, making the questionnaire to the related personage of the industry, from many factors which influence the cost control of the real estate development project, It is concluded that the cost control in the design stage is the key to the cost control of the real estate development project. (2) on the basis of the theories of "quota design", "value engineering" and "design standardization", etc. The research focuses on the design stage cost control methods and specific implementation points. (3) taking the Beijing Tongzhou Wanda Square Project as an example, the effectiveness of the research results of this paper is verified. This paper makes a deep research on how to control the cost in the design stage of the real estate development project in order to provide the reference for the real estate enterprise in theory and practice. This study is of great significance to improving the cost management level and profit margin of real estate development enterprises, increasing the economic income and market competitiveness of enterprises, and is also the beneficial application and expansion of cost management theory in engineering practice. And hope to provide certain reference and guidance for real estate development related enterprises.
【学位授予单位】：中国科学院大学(工程管理与信息技术学院)
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU201.7;F299.23

【引证文献】