张家界国家森林公园环境解说有声读物研究

发布时间：2018-10-18 16:06

【摘要】：环境解说有声读物是基于光学识别、旅游解说,融合电子技术、物联网技术、人机交互等技术的高科技产品。它由有声读物、点读笔、现场有声标识三个主体构成。环境解说有声读物的规划设计主要包括组建解说队伍、前期资料收集、初步确立解说目标及主题、实地考察、确立解说目标、确定解说主题、编撰解说内容、有声读物排版、现场有声标识设计、评价与修改、解说内容录音及录入、OID隐形码覆码、有声读物与现场有声标识生产、现场有声标识安装等14个基本步骤。根据以上14个步骤,完成了张家界国家森林公园环境解说有声读物系统的构建。为了进一步完善环境解说有声读物,提高它的有效利用率和解说有效性,本文通过对张家界国家森林公园使用环境解说有声读物的游客进行问卷调查,利用SPSS17.0,运用描述性分析、配对样本T检验、相关性分析、多元回归分析等多种统计分析方法对调查数据进行总结分析,最终得出以下结论：游客对环境解说有声读物的总体满意度评价很高,有近80%游客评价满意或非常满意；游客对环境解说有声读物的期望和实际体验的平均值都较高,均在“普通”到“满意”之间,而且实际体验值高于期望值；游客对环境解说有声读物的期望与实际体验之间存在显著相关性；人口统计学特征与游客对环境解说有声读物的期望、实际体验均有显著相关性；人口统计学特征(除职业、婚姻状况外)、出游方式、旅游动机、游客对环境解说有声读物的期望均与游客对环境解说有声读物的总体满意度之间不存在显著相关性；游客对环境解说有声读物的实际体验与总体满意度之间存在显著相关性,且两者之间存在多元线性回归关系,但是影响力很小；游客对书本情况、点读笔设备情况、语音内容情况、语言表达情况的满意度与游客对环境解说有声读物的总体满意度之间存在显著相关性。
[Abstract]:Environmental interpretation audiobooks are high-tech products based on optical identification, tourism interpretation, electronic technology, Internet of things technology, human-computer interaction and so on. It is composed of three subjects: audiobook, click pen and sound mark on the spot. The planning and design of environmental interpretation and audiobooks mainly include the establishment of an explanatory team, the collection of preliminary data, the preliminary establishment of the explanatory objectives and themes, field visits, the establishment of explanatory objectives, the determination of explanatory themes, the compilation of explanatory contents, and the layout of audiobooks. There are 14 basic steps, such as design, evaluation and modification, recording and inputting of explanation content, OID cloaking code, production of audiobooks and sound-marking on the spot, installation of on-site audio logos, etc. According to the above 14 steps, the construction of environmental interpretation and audiobook system in Zhangjiajie National Forest Park was completed. In order to further improve the environmental interpretation audiobooks and improve its effective utilization and interpretation effectiveness, this paper makes a questionnaire survey on the tourists who use the environmental narration audiobooks in Zhangjiajie National Forest Park, and uses SPSS17.0, to use descriptive analysis. Several statistical analysis methods, such as paired sample T test, correlation analysis and multiple regression analysis, summarize and analyze the survey data. Finally, the following conclusions are drawn: tourists' overall satisfaction with environmental interpretation and audiobooks is very high. Nearly 80% of the tourists were satisfied or very satisfied, the expectation and the actual experience of the environmental interpretation audiobooks were both high, which were between "ordinary" and "satisfied", and the actual experience value was higher than the expected value. There is a significant correlation between the expectation of the tourists on the environmental interpretation audiobooks and the actual experience; the demographic characteristics have significant correlation with the expectation of the tourists on the environmental interpretation audiobooks, and the actual experience; the demographic characteristics (except occupation, except occupation) are significantly correlated with the expectation of the tourists on the environmental interpretation audiobooks. Besides marital status, there was no significant correlation between the travel mode, travel motivation, tourists' expectation of environmental interpretation and audiobooks, and the overall satisfaction of tourists with environmental interpretation audiobooks; There is a significant correlation between the actual experience and overall satisfaction of the environmental interpretation audiobooks, and there is a multiple linear regression relationship between the two, but the influence is very small. There is a significant correlation between the content of speech, the satisfaction of language expression and the overall satisfaction of the tourists to the environmental interpretation of audiobooks.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU986.52

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