网络消费时代商业地产的开发与规划设计对策研究
发布时间：2018-11-06 15:25
【摘要】：随着社会经济的发展和人们生活水平的提高，居民消费类型从温饱型消费转向了享受型消费，同时对购物消费场所的要求越来越高。单一的购物方式难以满足人们的需求，同时休闲娱乐的体验性消费体现出日益明显的竞争力。近年来，中国大中城市纷纷出现了商业地产开发与建设的热潮，特别是受国家对住宅房地产调控政策的影响后，部分住宅地产商纷纷转向商业地产开发来弥补盈利的不足。然而商业地产的而复杂性不能仅凭住宅开发经验而进行运作。随着商业地产开发热的增加，由于很多地产商缺乏商业地产开发和前期策划的经验而导致空置率高、盈利能力低等现象时有发生。本文是针对商业地产的开发策划与规划设计的一个综合性研究，通过对国外商业地产的发展历程的分析同时结合我国的消费环境和消费特点总结出适合我国国情的商业地产类型，从网络消费时代的消费特征入手，通过理论分析和案例分析，围绕网络消费时代商业地产的开发与规划设计问题展开了一系列讨论，并提出了第五代商业的概念。以期唤醒建筑师在网络消费时代对商业地产开发与设计的重新思考和探索，从而进行更理性的商业开发建设，使城市商业更具有生存能力和活力。 论文分为五个部分，第一章绪论提出课题，介绍了论文的研究方法，选题背景和研究的意义；第二章分析课题，分析国内外商业地产的发展历程，借鉴国外的开发经验结合中国国情总结出适合我国国情的商业地产类型；第三章解决课题，从分析网络消费时代消费特征入手，提出第五代商业的应对策略；第四章实施课题，从业态规划、空间设计和动线规划三方面总结出第五代商业的设计策略;第五章应用课题，，分析在项目实践中对第五代商业的概念的应用。 时代的更迭变迁，城市的发展繁荣，不曾改变的只有人们对美好生活的向往和期许。希望本次能够成为“相互学习、共同成长。共享资源、解决问题”的平台，推动中国商业地产的转型与健康发展。
[Abstract]:With the development of social economy and the improvement of people's living standard, the consumption type of residents has changed from the consumption of food and clothing to the consumption of enjoyment. At the same time, the demand of shopping places is becoming higher and higher. A single way of shopping is difficult to meet the needs of people, and the experience consumption of leisure and entertainment reflects the increasingly obvious competitiveness. In recent years, commercial real estate development and construction boom has appeared in large and medium cities in China, especially after the influence of national regulation and control policy on residential real estate, some residential real estate developers have turned to commercial real estate development to make up for the lack of profit. However, the complexity of commercial real estate cannot be based solely on residential development experience. With the increase of commercial real estate development, many developers lack of experience in commercial real estate development and early planning, resulting in high vacancy rate, low profitability and other phenomena. This paper is a comprehensive study on the development, planning and design of commercial real estate. By analyzing the development course of foreign commercial real estate and combining the consumption environment and consumption characteristics of our country, this paper summarizes the types of commercial real estate suitable for China's national conditions, starting with the consumption characteristics of the era of network consumption, through theoretical analysis and case analysis. This paper discusses the development, planning and design of commercial real estate in the era of internet consumption, and puts forward the concept of the fifth generation commerce. In order to awaken architects in the era of network consumption of commercial real estate development and design of the re-thinking and exploration, so as to carry out more rational commercial development and construction, so that urban commerce has more viability and vitality. The thesis is divided into five parts. The first chapter introduces the research methods, the background and the significance of the research. The second chapter analyzes the development process of commercial real estate at home and abroad, and summarizes the types of commercial real estate suitable for our country by referring to the development experience of foreign countries and combining with the national conditions of China. The third chapter solves the subject, from the analysis of the consumption characteristics of the era of network consumption, put forward the fifth generation of business strategy; The fourth chapter carries out the subject, summarizes the design strategy of the fifth generation commerce from three aspects of the business form planning, the space design and the moving line planning, and the fifth chapter applies the topic, analyzes the application of the fifth generation commercial concept in the project practice. The change of times and the prosperity of the city have not changed but people's yearning and expectation for a better life. Hope this can become "learn from each other, grow together." Sharing resources, solving problems "platform to promote the transformation and healthy development of commercial real estate in China."
【学位授予单位】：河北工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU984.13
本文编号：2314679
[Abstract]:With the development of social economy and the improvement of people's living standard, the consumption type of residents has changed from the consumption of food and clothing to the consumption of enjoyment. At the same time, the demand of shopping places is becoming higher and higher. A single way of shopping is difficult to meet the needs of people, and the experience consumption of leisure and entertainment reflects the increasingly obvious competitiveness. In recent years, commercial real estate development and construction boom has appeared in large and medium cities in China, especially after the influence of national regulation and control policy on residential real estate, some residential real estate developers have turned to commercial real estate development to make up for the lack of profit. However, the complexity of commercial real estate cannot be based solely on residential development experience. With the increase of commercial real estate development, many developers lack of experience in commercial real estate development and early planning, resulting in high vacancy rate, low profitability and other phenomena. This paper is a comprehensive study on the development, planning and design of commercial real estate. By analyzing the development course of foreign commercial real estate and combining the consumption environment and consumption characteristics of our country, this paper summarizes the types of commercial real estate suitable for China's national conditions, starting with the consumption characteristics of the era of network consumption, through theoretical analysis and case analysis. This paper discusses the development, planning and design of commercial real estate in the era of internet consumption, and puts forward the concept of the fifth generation commerce. In order to awaken architects in the era of network consumption of commercial real estate development and design of the re-thinking and exploration, so as to carry out more rational commercial development and construction, so that urban commerce has more viability and vitality. The thesis is divided into five parts. The first chapter introduces the research methods, the background and the significance of the research. The second chapter analyzes the development process of commercial real estate at home and abroad, and summarizes the types of commercial real estate suitable for our country by referring to the development experience of foreign countries and combining with the national conditions of China. The third chapter solves the subject, from the analysis of the consumption characteristics of the era of network consumption, put forward the fifth generation of business strategy; The fourth chapter carries out the subject, summarizes the design strategy of the fifth generation commerce from three aspects of the business form planning, the space design and the moving line planning, and the fifth chapter applies the topic, analyzes the application of the fifth generation commercial concept in the project practice. The change of times and the prosperity of the city have not changed but people's yearning and expectation for a better life. Hope this can become "learn from each other, grow together." Sharing resources, solving problems "platform to promote the transformation and healthy development of commercial real estate in China."
【学位授予单位】：河北工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU984.13
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