BG公司战略发展研究
发布时间：2018-11-21 18:11
【摘要】：自2008年国际金融危机爆发以来，世界经济跌宕起伏，我国经济也受到了前所未有的挑战。除成本、资金等因素外，我国建筑施工行业面临项目数量激增、需求萎缩、国际竞争对手打压的严峻形势。对此，国家和各个行业及地区都在抓紧制定转型升级战略，工程建设行业也应针对自身特点，抓住当前有利时机，培育和健全企业创新机制，提升能力建设，重点突破制约产业价值链提升的关键环节，以科学的战略引导企业度过难关实现跃升。 本文以BG公司为研究实体，通过运用相关发展战略理论知识，结合工程建设行业的基本特点进行分析研究，旨在对工程建设行业发展战略进行深入的研究，分析BG公司发展现状、发展环境、优势劣势机遇威胁等，得出一份结合BG公司现有发展战略、工程建设行业发展战略特点、BG公司已具备的发展战略水平的细分列表，并详细分析各个细分内容的特点。在此基础上针对BG公司战略目标及原则，对BG公司管理创新情况、安全管理情况、企业文化建设情况和人力资源管理情况进行分析，制定合适的战略支撑体系建设策略，并将此战略支撑体系建设策略推广到其他相关企业，，为其他工程建设企业制定本企业发展战略策略方案提供理论依据和现实案例。
[Abstract]:Since the international financial crisis broke out in 2008, the world economy has fluctuated and our country's economy has been confronted with unprecedented challenges. In addition to the factors of cost and capital, the construction industry of our country is faced with a severe situation of sharp increase in the number of projects, shrinking demand and international competition. In view of this, the country and various industries and regions are working hard to formulate the strategy of transformation and upgrading, and the engineering construction industry should also take advantage of its own characteristics, seize the current favorable opportunity, cultivate and improve the enterprise innovation mechanism, and upgrade its capacity building. The key link of restricting the promotion of industrial value chain is broken through, and the enterprises are guided by scientific strategy to overcome the difficulties and realize the leap. This paper takes BG Company as the research entity, through the use of relevant development strategy theory knowledge, combined with the basic characteristics of the engineering construction industry to carry on the in-depth research on the engineering construction industry development strategy. Based on the analysis of the present development situation, the development environment, the opportunities and threats of the advantages and disadvantages of BG Company, a detailed list of the development strategies of BG Company, the characteristics of the development strategy of the engineering construction industry and the level of the development strategy of the BG Company has been obtained. And detailed analysis of the characteristics of each subdivision content. On this basis, aiming at the strategic objectives and principles of BG Company, this paper analyzes the situation of management innovation, safety management, corporate culture construction and human resource management of BG Company, and formulates the appropriate strategy for the construction of strategic support system. The construction strategy of this strategic support system is extended to other related enterprises to provide theoretical basis and practical cases for other engineering construction enterprises to formulate their own strategic development strategies.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92
本文编号：2347848
[Abstract]:Since the international financial crisis broke out in 2008, the world economy has fluctuated and our country's economy has been confronted with unprecedented challenges. In addition to the factors of cost and capital, the construction industry of our country is faced with a severe situation of sharp increase in the number of projects, shrinking demand and international competition. In view of this, the country and various industries and regions are working hard to formulate the strategy of transformation and upgrading, and the engineering construction industry should also take advantage of its own characteristics, seize the current favorable opportunity, cultivate and improve the enterprise innovation mechanism, and upgrade its capacity building. The key link of restricting the promotion of industrial value chain is broken through, and the enterprises are guided by scientific strategy to overcome the difficulties and realize the leap. This paper takes BG Company as the research entity, through the use of relevant development strategy theory knowledge, combined with the basic characteristics of the engineering construction industry to carry on the in-depth research on the engineering construction industry development strategy. Based on the analysis of the present development situation, the development environment, the opportunities and threats of the advantages and disadvantages of BG Company, a detailed list of the development strategies of BG Company, the characteristics of the development strategy of the engineering construction industry and the level of the development strategy of the BG Company has been obtained. And detailed analysis of the characteristics of each subdivision content. On this basis, aiming at the strategic objectives and principles of BG Company, this paper analyzes the situation of management innovation, safety management, corporate culture construction and human resource management of BG Company, and formulates the appropriate strategy for the construction of strategic support system. The construction strategy of this strategic support system is extended to other related enterprises to provide theoretical basis and practical cases for other engineering construction enterprises to formulate their own strategic development strategies.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92
【参考文献】
相关期刊论文 前1条
1 武亚军;90年代企业战略管理理论的发展与研究趋势[J];南开管理评论;1999年02期
本文编号：2347848
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