GH水电建设公司发展战略研究

发布时间：2018-03-08 02:10

本文选题：发展战略　切入点：水电建设公司　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：GH水电建设公司是中国水电建设集团下属子公司，隶属国资委管辖，是在集团公司“后水电”时代向多元化市场发展的大背景下于2007年成立的，主要从事港口航道疏浚吹填等领域的工程施工；随着国内经济的高速发展及对外出口的不断增加，港工市场前景看好，发展空间巨大；国际市场也伴随着世界经济的复苏而不断扩大，但是我们通过对市场综合分析后不难看出，国内市场由中国交通建设集团公司一强独大，处于绝对优势地位，国际市场被西方几家大的港工企业所垄断的格局有越演越烈之势，新成立的GH水电建设公司如何在强手如云的市场竞争中赢得一席之地，确立自己的生存空间，战略研究就显得尤为重要。本文着重从GH水电建设公司自身实际出发，通过对外部市场环境做深入分析，从宏观环境对国内外市场进行细分研究，从竞争力对比分析找出同竞争对手的差距和不足，从而科学地确立自己的战略定位、战略目标、战略方针和战略描述，，并制定切实可行的保障措施，以期建立持续的竞争优势，实现公司总体发展目标。
[Abstract]:GH Hydropower Construction Company, a subsidiary of China Hydropower Construction Group, was established in 2007 under the jurisdiction of SASAC. With the rapid development of domestic economy and the increase of export, the prospect of port industry market is promising and the space for development is huge. The international market is also expanding along with the recovery of the world economy. However, after comprehensive analysis of the market, it is not difficult to see that the domestic market is dominated by China Transportation Construction Group Company and is in an absolute position of superiority. The international market is monopolized by several big western Hong Kong industrial enterprises. How can the newly established GH Hydropower Construction Company win a place in the strong market competition and establish its own living space? Strategic research is particularly important. This paper focuses on the actual situation of GH Hydropower Construction Company, through in-depth analysis of the external market environment, from the macro environment to subdivide the domestic and foreign markets, from the comparative analysis of competitiveness to find out the gap and shortcomings with the competitors. Therefore, we can scientifically establish our own strategic positioning, strategic objectives, strategic principles and strategic descriptions, and formulate practical and feasible safeguard measures in order to establish sustainable competitive advantages and realize the overall development objectives of the company.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F426.91

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