JNSG施工公司竞争战略研究

发布时间：2018-09-11 14:04

【摘要】：随着我国水利事业的发展及其管理体制改革的进一步深入,水利基础设施投资逐年增加,以水利施工为主的JNSG施工公司既面临着诸多发展机遇,又面对着复杂的外部市场环境,行业间竞争不断加剧加上企业内部存在的某些问题,容易使企业发展陷入困境。JNSG施工公司应该如何进行发展,采用什么样的竞争战略,才能更快更好地开拓水利施工市场,成为公司当前必须解决的主要问题。本文以JNSG施工公司为研究对象,研究公司竞争战略的制定、实施和应当采取的措施,目的在于不断增强公司的市场竞争力,以实现公司在激烈的市场竞争环境中快速稳定发展。本文主要从以下几个方面进行研究:首先,介绍了研究背景及意义,研究内容和方法,提出了研究的基本思路,接着阐述了战略的层级、竞争战略的基本类型以及所用的分析工具等。其次,运用PEST模型和波特五力模型对JNSG施工公司所处的宏观环境和行业环境进行了具体分析,并运用价值链分析法对企业的内部资源进行分析。再次,根据对内、外部环境的分析总结出了企业外部的机会和威胁,内部的优势和劣势,并采用SWOT-CLPV模型进行了综合分析,然后从三种基本竞争战略选出最适合公司的战略。最后,根据以上分析结果确定出JNSG施工公司的竞争战略,即通过降低各种生产要素成本以实现成本领先,通过开拓市场提高市场份额以实现规模经济,并提出了企业成本领先竞争战略的实施方案及相应的保障措施。本论文通过对JNSG施工公司竞争战略的初步研究,既分析了公司参与市场竞争的有利条件和竞争优势,也揭示了其内部存在的突出问题和面临的竞争环境,提出了一系列对策建议,以期促进企业能够及时制定和实施科学的竞争战略,同时也希望本文对类似的水利施工企业有所启发及提供一定的理论参考。
[Abstract]:With the development of water conservancy in our country and the further development of management system reform, the investment of water conservancy infrastructure is increasing year by year. The JNSG construction company, which is based on water conservancy construction, is faced with many opportunities for development and complex external market environment. With the increasing competition among industries and some problems existing in enterprises, it is easy to make the development of enterprises fall into difficulties. How should JNSG construction companies develop and adopt competitive strategies in order to develop water conservancy construction markets faster and better? Become the main problem that the company must solve at present. Taking JNSG Construction Company as the research object, this paper studies the formulation, implementation and measures of the company's competitive strategy, with the aim of continuously enhancing the company's market competitiveness and realizing the rapid and stable development of the company in the fierce market competition environment. This article mainly carries on the research from the following several aspects: first, introduced the research background and the significance, the research content and the method, proposed the basic thought of the research, then elaborated the strategy level, The basic types of competitive strategy and the analytical tools used. Secondly, the macro environment and industry environment of JNSG construction company are analyzed by using PEST model and Porter five force model, and the internal resources of enterprises are analyzed by value chain analysis method. Thirdly, according to the analysis of the internal and external environment, the paper summarizes the opportunities and threats, the internal strengths and weaknesses of the enterprise, and uses the SWOT-CLPV model to conduct a comprehensive analysis, and then selects the most suitable strategy from the three basic competitive strategies. Finally, according to the above analysis results, the competitive strategy of JNSG construction company is determined, that is, by reducing the cost of various factors of production to achieve cost leadership, by opening up the market to increase market share to achieve economies of scale. And put forward the enterprise cost-leading competition strategy implementation plan and corresponding safeguard measures. Through the preliminary research on the competitive strategy of JNSG construction company, this paper not only analyzes the favorable conditions and competitive advantages of the company participating in the market competition, but also reveals the outstanding problems and the competitive environment within the company. A series of countermeasures and suggestions are put forward in order to promote the enterprises to formulate and implement the scientific competitive strategy in time. At the same time, it is hoped that this paper can enlighten similar water conservancy construction enterprises and provide some theoretical reference.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.91;F271

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