搜索引擎LOGO涂鸦研究

发布时间：2018-03-16 21:09

本文选题：搜索引擎　切入点：LOGO　出处：《南昌大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文以谷歌、百度、搜狗LOGO涂鸦为分析样本,旨在从新闻学、品牌经营、经济学等角度来透视搜索引擎的LOGO涂鸦状况。首先收集谷歌、百度、搜狗历年的LOGO涂鸦,建立类目表,分析其数量变化趋势、形式和内容上的特点；然后采用深度访谈、微博互动等方式研究用户对搜索引擎LOGO涂鸦的关注、期待及评价等；最后分析搜索引擎LOGO涂鸦的影响、价值等,并就其存在的一些问题提出相关的建议。研究发现,搜索引擎LOGO涂鸦出现的频率越来越高,形式趋向动态特效,主题丰富,人文气息浓厚；大部分用户注意到LOGO涂鸦并作出正面评价,尤其是动态特效的LOGO涂鸦,用户体验较好、用户对其印象深刻,用户对LOGO涂鸦总体上属于被动接受、提示后有记忆度的认知现状。搜索引擎LOGO涂鸦有效地传达了企业文化、对企业品牌形象的塑造起着积极作用,但也存在着更新频率过快、数量战胜质量等方面的问题,需引起注意。
[Abstract]:This paper takes LOGO graffiti of Google, Baidu and Sogou as the analysis sample, aiming to analyze the LOGO graffiti status of search engines from the perspectives of journalism, brand management and economics. Firstly, we collect LOGO graffiti from Google, Baidu and Sogou over the years, and set up a list of categories. Analyze its quantity change trend, form and content characteristics; then use in-depth interviews, Weibo interaction and other ways to study the search engine LOGO graffiti attention, expectations and evaluation; finally, analyze the impact of search engine LOGO graffiti, Value, etc., and put forward some relevant suggestions on its problems. The research found that the search engine LOGO graffiti appears more and more frequently, the form tends to be dynamic special effect, the theme is rich, the humanities breath is strong; most users notice the LOGO graffiti and make positive comments, especially the dynamic special effect LOGO graffiti. The user experience is good, the user is impressed by it, the user generally belongs to the passive acceptance to the LOGO graffiti, after the hint has the memory degree cognition present situation. The search engine LOGO graffiti effectively conveys the enterprise culture, It plays a positive role in shaping the brand image of enterprises, but it also has some problems, such as too fast renewal frequency and quantity defeating quality, which should be paid attention to.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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