互联网信息服务对旅游决策影响的研究

发布时间：2018-04-29 02:13

本文选题：旅游决策 + 互联网　；参考：《西北师范大学》2012年硕士论文

【摘要】：网络在现代人生活中的地位越来越重要，成为了许多人生活和工作中不可缺少的一部分，其影响不可忽视。本文试图通过查阅文献、归纳总结、调查分析的方法来阐释网络在新一代旅游者的旅游决策行为中所起的作用，同时在分析影响旅游者旅游决策的各种因素、互联网信息服务本质和特点的基础上，归纳互联网及其承载的网络旅游信息对旅游者旅游决策的各种影响，并分析、评价每种影响因子可能的强度和效果，揭示互联网旅游信息服务与旅游者旅游决策之间存在的关系，进而解释互联网旅游信息服务发展对旅游业可能产生的影响。随着网络的不断普及，未来的旅游决策将会更多地依赖网络。通过本文的研究一方面是为了让更多的学术研究者对网络旅游信息的特点有更全面的了解，另一方面是分析互联网环境下旅游者在旅游过程中的决策行为。这些研究对旅游类企业及其的营销活动都有极其重要的实际意义；对我国旅游网站应该如何建设以吸引更多的旅游者进行网上搜索并进行消费有一定参考和借鉴价值。希望本文能对旅游企业、旅游经营者和旅游者提出有益的建议和启示。为了解互联网旅游信息对旅游决策的影响，本文设计了《互联网信息服务对旅游决策影响的调查问卷》。问卷从“个人基本信息”、“旅游决策”、“网络旅游信息平台及服务选择”、“网络旅游信息态度”四个方面入手，设计了24个问题。本文采用了三种问卷调查方式，一是现地发放问卷的传统调查方式，二是利用QQ和电子邮箱向亲朋好友发送问卷的方式，三是利用问卷星的方式——即通过专业调查问卷网站搜集互联网信息对旅游决策影响的数据。在调查过程中，还适当采用了抽样访谈的方法，对相关问题进行了深入调查了解。通过问卷调查以及参考文献综合分析，得出以下结论：第一，互联网旅游信息服务对旅游出行决策有一定影响，尤其对中青年旅游者影响更大；传统的信息方式在出游决策中的影响仍然存在。第二，互联网对不同旅游类型和不同旅游组织形式的旅游决策有不同的影响。第三，综合旅游网站、旅游信息搜索引擎是互联网旅游信息服务的骨干力量，对旅游决策影响最大。第四，目前我国互联网旅游信息服务企业和平台正处在快速发展中，，存在的问题也比较大；深入研究和探索互联网对旅游业发展的影响、互联网环境下旅游企业发展的趋势，对指导我国旅游业健康持续发展意义重大。最后通过总结，指出本研究的不足，对后续研究者提供深入研究的建议。
[Abstract]:The network is becoming more and more important in modern people's life and has become an indispensable part of many people's life and work, and its influence can not be ignored. This paper attempts to explain the role of the network in the tourism decision-making behavior of the new generation of tourists by consulting the literature, summing up and investigating and analyzing the various factors that affect the tourism decision-making of the tourists. On the basis of the essence and characteristics of Internet information service, this paper sums up the influence of Internet and its carrying network tourism information on tourist tourism decision-making, and analyzes and evaluates the possible intensity and effect of each kind of influence factor. This paper reveals the relationship between Internet tourism information service and tourist tourism decision making, and then explains the possible impact of the development of Internet tourism information service on tourism industry. With the popularity of the network, future tourism decisions will be more dependent on the network. On the one hand, the purpose of this paper is to make more academic researchers have a more comprehensive understanding of the characteristics of online tourism information, on the other hand, to analyze the decision-making behavior of tourists in the tourism process under the Internet environment. These studies are of great practical significance to tourism enterprises and their marketing activities, and have certain reference and reference value to how to build tourism websites in China to attract more tourists to search online and consume. It is hoped that this paper can offer beneficial suggestions and enlightenment to tourism enterprises, tour operators and tourists. In order to understand the impact of Internet tourism information on tourism decision-making, this paper designs a questionnaire on the impact of Internet information services on tourism decision-making. The questionnaire includes four aspects: "personal basic information", "tourism decision making", "network tourism information platform and service selection", "network tourism information attitude", and designs 24 questions. This paper adopts three methods of questionnaire survey, one is the traditional way of distributing questionnaires in situ, the other is the way of sending questionnaires to relatives and friends by QQ and e-mail. The third is to collect the data of the influence of Internet information on tourism decision-making through the professional questionnaire website. In the process of investigation, the method of sampling interview is used to investigate and understand the related problems. Through questionnaire survey and comprehensive analysis of references, the following conclusions are drawn: first, Internet tourism information service has a certain impact on travel decision-making, especially for young and middle-aged tourists; The influence of traditional information methods on the decision making of travel still exists. Secondly, the Internet has different influences on different tourism types and different forms of tourism organization. Third, comprehensive tourism website, tourism information search engine is the backbone of Internet tourism information service, which has the greatest impact on tourism decision-making. Fourth, at present, the Internet tourism information service enterprises and platforms in our country are in the process of rapid development, and the existing problems are relatively large; deeply study and explore the impact of the Internet on the development of tourism, and the trend of tourism enterprises' development under the Internet environment. It is of great significance to guide the healthy and sustainable development of China's tourism industry. Finally, through the summary, points out the insufficiency of this research, provides the further research suggestion to the follow-up researcher.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F49

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