基于网络文本内容分析的乡村旅游形象感知研究——以济南朱家峪为例

发布时间：2018-04-29 04:00

本文选题：内容分析 + 网络文本　；参考：《福建农林大学学报(哲学社会科学版)》2016年02期

【摘要】：运用网络文本内容分析法研究游客对乡村旅游目的地形象的感知,选取朱家峪古村作为案例地。通过百度、google等搜索引擎以及各旅游网站,获得关于朱家峪的网络评论347条,游记8篇,利用文本挖掘软件提取出游客对朱家峪感知形象的60个高频词汇,将其分为动机与行为、景区环境、景区景点、休闲娱乐、旅游产业要素等5类。研究发现,游客对朱家峪的旅游形象感知多倾向于积极方面,"闯关东""古村落"是最深刻的印象,消极感知来自于门票价格、旅游设施等方面。在此基础上进一步提出旅游基础设施的改造、古村文化的挖掘、营销方式的创新、服务人员的培训等乡村旅游目的地形象提升的建议。
[Abstract]:This paper studies the tourists' perception of the rural tourism destination image by using the network text content analysis method, and chooses Zhujiayu ancient village as a case study place. Through search engines such as Baidu and Google and various travel websites, 347 comments and 8 travel notes about Zhujiayu were obtained. 60 high-frequency words perceived by tourists to the image of Zhujiayu were extracted by using text mining software and divided into motivation and behavior. Scenic area environment, scenic spots, leisure and entertainment, tourism industry elements and other 5 categories. The study found that tourists' perception of Zhujiayu's tourism image tends to be positive, "Chuang Guandong" and "ancient village" are the most impressive, negative perception comes from ticket price, tourist facilities and so on. On this basis, some suggestions are put forward, such as the reconstruction of tourism infrastructure, the excavation of ancient village culture, the innovation of marketing methods, the training of service personnel, and so on.
【作者单位】：山东青年政治学院旅游学院;
【基金】：山东省艺术科学重点课题(1506562) 济南市哲学社会科学规划项目(JNSK15C39)
【分类号】：F592.7

【相似文献】