数字环境下商标侵权问题研究

发布时间：2018-05-18 05:25

本文选题：数字环境 + 商标侵权　；参考：《郑州大学》2012年硕士论文

【摘要】：互联网作为知识经济时代人们主要的信息来源,愈发渗入我们的日常生活。网络时代在为我们带来便利的同时,也必然带来纷繁芜杂的社会问题和法律问题,特别突出的是在传统社会环境中还未得到全面保护的知识产权问题。而商标权作为知识产权的重要部分,在数字环境下也不可避免的受到了巨大的冲击。商标权不仅是企业的代名词,更是企业的无形财产,它直接决定着在商品经济和全球化浪潮下,一个企业是否能战胜其他竞争对手而获得经济利益。因此,保护数字环境下的商标权就是保护企业的生产力和竞争力,就是保证我国经济在全球环境中的健康平稳发展。但当前数字环境下,商标侵权行为的愈演愈烈以及商标侵权形式的复杂多样,使得网络商标无法在传统商标法律制度下得到全面高效的保护。互联网的技术特点使得数字环境下的商标侵权复杂多样,例如域名使用中的商标侵权,搜索引擎中的商标侵权,网络链接中的商标侵权,还有网页上的商标侵权,弹出式广告造成的商标侵权。这些都是在数字新环境下造成的新的商标侵权形式。本文通过介绍数字环境下商标侵权的基础理论,数字环境下商标侵权的主要表现方式,以及通过介绍国外对网络商标侵权的规制,从而对我国商标立法和执法实践提出建议。笔者认为,对网络商标权益的保护,在立法上,不仅要细化法律规定,完善域名注册制度,规范网络链接行为,同时要在商标立法中增加的合理使用制度；在执法实践中,要不断完善部门职能,建立专业监管机构,发动行政部门联合执法,利用技术手段加大对网络交易进行监督,从而发挥行政部门的独特优势,使商标权益在立法和执法实践中均得到有效的保护。
[Abstract]:As the main source of information in the era of knowledge economy, the Internet is increasingly infiltrating our daily life. The network age brings us convenience, but also inevitably brings numerous social problems and legal problems, especially in the traditional social environment has not been fully protected intellectual property rights. As an important part of intellectual property rights, trademark rights are inevitably impacted by the digital environment. Trademark right is not only a synonym for an enterprise, but also an intangible property of an enterprise. It directly determines whether an enterprise can win economic benefits by defeating other competitors under the tide of commodity economy and globalization. Therefore, the protection of trademark rights in the digital environment is to protect the productivity and competitiveness of enterprises, and to ensure the healthy and stable development of China's economy in the global environment. However, in the current digital environment, the increasingly fierce trademark infringement and the complex and diverse forms of trademark infringement make the network trademark can not be fully and efficiently protected under the traditional trademark legal system. The technical characteristics of the Internet make trademark infringement in digital environment complicated and diverse, such as trademark infringement in domain name use, trademark infringement in search engine, trademark infringement in network link, and trademark infringement on web page. A trademark infringement caused by pop-up advertising. These are the new forms of trademark infringement caused by the new digital environment. This paper introduces the basic theory of trademark infringement in digital environment, the main manifestation of trademark infringement in digital environment, and the regulation of network trademark infringement in foreign countries, so as to put forward some suggestions on trademark legislation and law enforcement practice in China. The author believes that the protection of network trademark rights and interests in legislation, not only to refine the legal provisions, improve the domain name registration system, standardize the network link behavior, at the same time in trademark legislation to increase the reasonable use of the system, in law enforcement practice, It is necessary to constantly improve the functions of the departments, establish professional regulatory bodies, mobilize the administrative departments to jointly enforce the law, and use technical means to increase the supervision of online transactions, so as to give play to the unique advantages of the administrative departments. Make trademark rights and interests in legislation and law enforcement practice to get effective protection.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D923.43

【引证文献】