兰州大学校友服务体系优化研究

发布时间：2018-07-08 18:46

本文选题：校友服务工作 + 高校公共关系　；参考：《兰州大学》2012年硕士论文

【摘要】：近年来,中国高校校友服务工作取得了显著的发展,各个高校已经充分认识到了校友资源的重要性,然而以兰州大学为代表的高校校友服务质量仍未达到预期,服务体系仍待进一步优化。首先,文章以新公共服务、高校公共关系、高校校友服务、高校信息化建设、搜索引擎及数据仓储技术、联机分析处理(OLAP)等相关理论为指导,系统论述了中国高等院校校友服务工作的总体趋势以及发达国家、地区成功高等院校在校友服务工作方面的先进经验；其次,文章以前述理论成果为基础,对兰州大学校友服务工作的现状进行研究,分析其中存在的问题以及造成这些问题的根本原因；最后,文章提出兰州大学校友服务体系优化的具体方法和对策。文章通过研究,得出以下主要结论：1、兰州大学校友服务体系优化应主要从以下几方面开展：巩固角色定位,增强服务意识；加快队伍建设,完善组织结构；规范服务内容,促进服务流程标准化；加快校友服务工作信息化建设；健全校友服务质量的考评机制。2、构建由服务管理部、校友联谊部、捐赠资金管理部、行政事务管理部组成的扁平化的校友服务工作组织机构,并针对不同部门对其业务内容和服务流程进行规范。3、在校友服务工作信息化建设方面,首先构建面向主题的兰州大学校友资源搜索引擎；其次构建中文人物信息采集系统；最后采用联机分析处理技术(OLAP),提高校友服务工作的效率。
[Abstract]:In recent years, the work of alumni service in colleges and universities in China has made remarkable progress. Each university has fully realized the importance of alumni resources. However, the quality of alumni service represented by Lanzhou University is still not up to expectations. The service system still needs to be further optimized. First of all, the article is guided by new public service, university public relations, university alumni service, university information construction, search engine and data warehousing technology, online analytical processing (OLAP) and other related theories. This paper systematically discusses the general trend of alumni service in Chinese colleges and universities and the advanced experience of successful universities and colleges in developed countries and regions in the work of alumni service. Secondly, the article is based on the above-mentioned theoretical results. This paper studies the current situation of alumni service in Lanzhou University, analyzes the existing problems and the root causes of these problems. Finally, the paper puts forward the specific methods and countermeasures for optimizing the alumni service system of Lanzhou University. This paper draws the following main conclusions: 1, the optimization of alumni service system of Lanzhou University should be carried out mainly from the following aspects: consolidating the role orientation, strengthening service consciousness, speeding up the construction of the team, perfecting the organization structure, standardizing the service content, To promote the standardization of service flow; to speed up the construction of information for alumni service; to improve the examination and evaluation mechanism of alumni service quality; to build up the departments of service management, alumni fellowship, donation funds management, The flattened alumni service organization composed of the administrative affairs management department, and aiming at different departments to standardize the business content and service flow, in the aspect of the information construction of alumni service work, Firstly, we construct the topic oriented alumni resource search engine of Lanzhou University; secondly, we construct the Chinese character information collection system; finally, we use online Analytical processing (OLAP) technology to improve the efficiency of alumni service.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G649.28

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