社会化分享:网络视频的着力点
发布时间：2018-08-20 18:35
【摘要】：正目前,用户登录视频网站的途径主要有四种方式:主动访问、搜索引擎、社交网站、网络导航。数据显示,视频网站影视剧用户主动访问不足20%①,可以看出视频网站用户忠实于内容,而不忠实于网站本身。在内容同质化严重的行业环境中,加载速度快、清晰流畅的网站更容易得到用户的青睐。此外,基于社交网站人际关系链中的视频分享,也成为网络视频导入的重要入口,即好友的态度倾向、评价和推荐会影响用户
[Abstract]:At present, there are four main ways for users to access video websites: active access, search engines, social networking sites, and web navigation. The data show that the users of video website movie and TV drama visit less than 201, we can see that the users of video website are loyal to the content, but not to the website itself. In the industry environment where the content is homogenized seriously, the website with fast loading speed and clear and smooth flow is easier to get the favor of users. In addition, video sharing based on the interpersonal relationship chain of social networking sites has also become an important entry for the introduction of online video, that is, the attitude tendency of friends. Evaluation and recommendation will affect users.
【作者单位】： 中国传媒大学新媒体研究院;
【分类号】：G206
本文编号：2194611
[Abstract]:At present, there are four main ways for users to access video websites: active access, search engines, social networking sites, and web navigation. The data show that the users of video website movie and TV drama visit less than 201, we can see that the users of video website are loyal to the content, but not to the website itself. In the industry environment where the content is homogenized seriously, the website with fast loading speed and clear and smooth flow is easier to get the favor of users. In addition, video sharing based on the interpersonal relationship chain of social networking sites has also become an important entry for the introduction of online video, that is, the attitude tendency of friends. Evaluation and recommendation will affect users.
【作者单位】： 中国传媒大学新媒体研究院;
【分类号】：G206
【参考文献】
相关期刊论文 前1条
1 张守信;;圈地与突围:2011年中国网络视频发展状况解析[J];南方电视学刊;2012年01期
【共引文献】
相关期刊论文 前1条
1 张守信;;整合与谋变:2012上半年中国网络视频研究[J];南方电视学刊;2012年03期
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