道德话语的生产性力量及中国式“人肉搜索”的勃兴

发布时间：2018-08-26 17:23

【摘要】："人肉搜索",即人肉搜索引擎,是指网民用提问、跟帖的方式来获取搜索结果的网络搜索方式。随着更多的网民就某一"发问"参与跟帖并展开"人肉搜索",原本为了获取答案的搜索行为却演变成了一桩话语事件。诉诸情感和价值判断的道德话语是建构"人肉搜索"事件的主要话语类型,它不仅描述、反映了某个事件,更在搜索过程中推动着现实世界事件的发展,这就是道德话语的生产性力量。"人肉搜索"中道德话语生产性力量的发挥并非纯粹的、天然的,而是需要其他条件的,即中国的"泛道德主义"的儒家文化以及网络媒体提供的匿名性的传播空间。在"泛道德主义"的儒家文化中,道德话语找到了唤起认同、发挥作用的文化土壤;在匿名性的网络空间中,搜索者身份的缺失以及网络群氓的盲从心理使得中国式"人肉搜索"产生并兴盛起来。然而,"人肉搜索"在维护社会道德的话语中,却用了"反道德"的行为;在捍卫道德的旗帜下,却给被搜者造成了最不道德的伤害。这也许是中国式"人肉搜索"难以解决的悖论。
[Abstract]:"Human flesh search", that is, human flesh search engine, refers to the Internet search method that Internet users use questions and posts to obtain search results. As more Internet users take part in a post about a "question" and launch a "human flesh search", the search that was intended to obtain the answer has evolved into a discourse event. Moral discourse which appeals to emotion and value judgment is the main discourse type of constructing "human flesh search" event. It not only describes and reflects a certain event, but also promotes the development of real world events in the process of searching. This is the productive power of moral discourse. " The exertion of the productive power of moral discourse in Human flesh search is not pure and natural, but it needs other conditions, that is, the Confucian culture of "pan-moralism" in China and the anonymous communication space provided by network media. In the Confucian culture of "pan-moralism", moral discourse finds the cultural soil that evokes identity and plays a role; in the anonymous cyberspace, The lack of identity of searchers and the following mentality of the internet mob make the Chinese "human flesh search" flourish. However, "human flesh search" uses "anti-moral" behavior in the discourse of safeguarding social morality, but under the banner of defending morality, it causes the most immoral harm to the searched person. This may be a Chinese-style "human flesh search" difficult to solve the paradox.
【作者单位】：浙江大学传播研究所;
【分类号】：C913.9;G206

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